Buoyed by the response Snapdeal has been enjoying with its automotive e-commerce platform, rival Flipkart has started exploring the prospects of selling cars online. The Indian e-commerce giant has tied up with Bangalore-based authorized Maruti Suzuki dealer Kalyani Motors to sell the automaker’s entire lineup online. The service however is limited to residents of Bangalore only.
As per the business model, customers can book any Maruti car through Flipkart by paying a sum of INR 10,000, after which a test drive can be arranged by the dealership. Complete payment, financing and registration formalities will be handled by the dealer for which the customer is required to visit the outlet in person. The cars purchased through Flipkart are not eligible for ‘cash-on-delivery’ mode. Neither can the order be cancelled or the product returned once the full payment has been made.
Starting from the Maruti Omni all the way to the S-Cross, the entire Maruti fleet can be booked through Flipkart by Bangaloreans except for the Baleno which is not listed for some reason. The transaction is deemed complete, once the vehicle is delivered to the customer at his home. Scheduled service and warranty claim processes for the car purchased this way will not involve Flipkart.
Online booking of two and four wheelers is still a nascent concept in India but with internet penetration growing exponentially, we would be seeing several automakers tying up with established e-commerce players or create their own online platform to retail vehicles. This trend would also make online car configurator popular in India.