Just a day earlier, the tennis ace joined MB India CEO and MD, Eberhard kern in Delhi at T&T Motors to unveil the Launch Edition GL Class of which only 100 units are available It isn’t surprising that the order book was almost full at the time of launch.
At Bangalore too, Boris Becker went on to the honours, and unveiled the Launch Edition GL Class. This initiative from Mercedes Benz also saw Boris Becker interact with a few through a Tennis Clinic for kids at Bangalore Club. The state of the art showroom on inauguration day shone bright with the newly launched showcase for all its outstanding quality, and new design language as it portrays the pinnacle of both luxury and performance for an SUV from Mercedes Benz in India. Mercedes Benz GL 350 CDI 4MATIC is available at a starting price of Rs 77.50 lakhs, ex-showroom Delhi, and Rs 78.88 lakhs, ex-showroom Bengaluru. Sundaram Motors is spread over an area of 13,000 sq ft. It is built at an investment of INR 80 crores and employs a total of 65 persons. The showroom has a capacity for 16 car displays, besides housing a Mercedes Benz Café, and exclusive Kids Play Area.
GL Class SUV will be highly attractive to off roading enthusiasts in India. Limited to just 100 units, the new GL 350 CDI 4 MATIC will see enhanced output and torque which has been augmented by 22% as compared to the previous model. Here also, there is significant reduction in fuel consumption and auto emissions by 15%. The vehicle is fitted with a 3.0 liter V6 diesel engine with 258 PS and 620 Nm torque while a special ECO start/stop function ensured that the vehicle is automatically turned off when vehicle is at traffic lights or in a jam.
Eberhard Kern said, “The inauguration of the world-class facility of Sundaram Motors, which is also the largest luxury car facility in Bengaluru, is part of Mercedes-Benz India’s strategy to not only expand the network aggressively but also to significantly enhance the quality of retail experience for our customers. Sundaram Motors will provide our customers an unparalleled luxury and fascinating experience to complement their decision to buy a coveted Mercedes-Benz car.”
Sharath Vijayaraghavan, Executive Director, Sundaram Motors commented, “Sundaram Motors shares a long standing relationship with Mercedes-Benz India and has been associated with the prestigious Three Pointed Star for twelve years. The company has grown with the brand and share the common brand philosophy of ‘Best or Nothing’. Over the last decade Sundaram Motors have sold close to 2500 Mercedes-Benz cars and have serviced an equal number of cars for our valued customers. The new showroom will be yet another cornerstone in ensuring heightened customer delight which our valued customers expect from us. It will be our constant endeavour to provide a fascinating experience to our customers who have always aspired to own a Mercedes-Benz car”.