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Report from Bosch India says ESP can save up to 10,000 lives annually

road accident report
1.41 lakh lost lives on Indian roads in 2014

Bosch India presented a portfolio of advanced safety and driving technologies.

Bosch India, leading suppliers of technology and services, revealed results of an accident research study that draws attention to ESP – Electronic Stability Program. The company states that installation of this technology could help prevent upto 70% of all skidding accidents involving passenger cars on the highway.

India specific research on ESP conducted by Bosch India reveals that ESP can drastically reduce skidding which in turn could save upto 10,000 lives annually. ESP has been introduced globally and has resulted in prevention of 190,000 accidents and saved thousands of lives annually. Research indicates that in Europe, if ESP is installed in all vehicle, emergency braking systems can prevent upto 72% of all rear end collisions.

Bosche India Team

(L-R) Mr. Umesh N, Managing Director, Bosch Chassis Systems India Limited; Mr. Kartikeya Joshi, senior general manager, Sales and Marketing, Bosch Chassis Systems India Limited; Dr. Hans-Peter Hübner, executive vice president Chassis Systems Control, Robert Bosch GmbH and; Klaus Maeder, executive vice president, Chassis Systems Control, Robert Bosch GmbH

In India, out of 140,000 fatalities, accidents due to loss of control stand at nearly 12%. An accident occurs every minute while every four minutes a death occurs. With such a high rate of road accidents India is the largest contributor to road deaths across the globe which is rising with each passing year. In view of these statistics Klaus Maeder, executive vice president, Chassis Systems Control, Robert Bosch GmbH draws attention to the urgent need for advanced safety and driver assistance systems.

Bosch India’s vehicle safety system is gaining momentum in India with the company already in alliance with a few OEMs for the supply of these systems. Technologies such as ABS and airbags are fast gaining in importance and as a part of the ‘Make in India’ campaign, Bosch India is pushing forth its local for local approach.

Also Read – How do analysts perform Accident Research in India

The company, with its manufacturing plant in Chakan, Pune set up in November 2009 offers a range of vehicle safety systems. The company’s business has increased substantially over the past five years while Bosch India has boosted vehicle application engineering and local software development which substantially reduces cost and increases local content to the extent that in 2014, Bosch India achieved production of over 1 million active safety systems in India.

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About the author

Pearl Daniels

Pearl Daniels

Former freelance writer, Pearl Daniels is in the auto industry since 2011, having established herself as a widely read staff writer since 2013. Her keen eye for industry news, daily need to break down latest events, and quest to not miss a single launch detail, gives you the most refreshing morning news on weekdays.

Email - pearl@rushlane.com