In Tata Nano we trust, Brand Trust Report 2015
Tata Nano has achieved this feat for a third consecutive year. In the hatchback category, Tata Nano’s top 10 rank sees it placed above Hyundai Santro, Tata Indica, Maruti Suzuki Swift, Hyundai i20, Maruti Suzuki Zen, Fiat Palio, Maruti Suzuki Alto, Hyundai i10, and Ford Figo.
The Brand Trust Report 2015, India Study lists 1000 Most Trusted Brands selected from 19,000 unique brands, from 270 different categories. In its new avatar, Tata Nano Twist was launched in January 2014 offering class leading value with an appeal to a younger, more affluent customer across segments, be it first time buyers, replacement buyers or additional buyers.
Delna Avari, Head- Marketing Communications, Passenger Vehicles Business Unit (PVBU), Tata Motors says Tata is honoured and proud to receive the recognition. In sync with its new way forward strategy in HorizoNext, all new Tata products and services are focused on Customer Centricity. Tata Motors will continue to innovate on the Nano platform to cater to its growing customer base’requirements. Nano Twist was received well, and has seen a healthy traction in sales numbers. Tata motors is confident that this momentum will continue.
In four wheeler manufacturer ranking, Honda topped the Brand Trust Report 2015, India Study. The remainder of the order is as follows: Maruti Suzuki, Hyundai, Ford, Toyota, Nissan, Tata Motors, Chevrolet, Skoda, Volkswagen, Renault, Fiat, and Mitsubishi.
In two wheeler rankings, Bajaj Pulsar ranked atop in Brand Trust Report 2015. This was followed by Honda Activa, Hero CBZ, Honda Unicorn Dazzler, TVS Apache, Hero Pleasure, Bajaj Discover, TVS Star City, Hero Splendor, KTM Duke, Honda Aviator, Honda Shine, and TVS Victor. Of automatic scooters, TVS Scooty Pep made the list.
In two wheeler manufacturer rankings, as per Brand Trust Report 2015, the top 6 are as follows: Hero Motocorp, TVS, Yamaha, Suzuki, Royal Enfield, and LML. In the SUV/MUV category, the top 7 vehicles are Mahindra Scorpio, Toyota Innova, Renault Duster, Chevrolet Tavera, Toyota Fortuner, Maruti suzuki Eeco, and Tata Safari.
Four wheeler luxury manufacturer rankings in order are as follows: BMW, Audi, Mercedes-Benz, Ferrari, and Jaguar. Top luxury cars listed are Range Rover, and Porsche Macan. Brand Trust Report 2015, India Study also lists commercial vehicle manufacturers Ashok Leyland, Swaraj Mazda, Eicher, and Volvo. Sonalika tractors too were ranked highly by the study. In sedan segment, Honda city, Toyota Etios, Skoda Rapid, and Maruti Suzuki Ciaz were ranked by the study.
The study ranked tyres in the following order: MRF, Ceat, JK Tyres, Bridgestione, Dunlop, and Apollo Tyres. Steelbird helmets were ranked by the study, as were Exide, and Amaron batteries.