Cadillac SRX in Style Driven Series on Vogue.TV
Cadillac is bringing together a mix of fashion and design as they portray their Style Driven four part series on Vogue Television. This series offers a peek into the life of Erin Walsh, a fashion stylish as she designs outfits which can be seen on the guests attending the fund raiser Costume Institute Benefit at The Metropolitan Museum of Art in New York City which opened on May 6th 2013.
Walsh creates styles, and the video clips follow her as she makes her way around in a Cadillac SRX while selecting dresses and jewellery for Gerwig. The series is divided into four parts following the progress of Walsh as she goes about her designing and in what way a Cadillac has helped her along the entire process.
Cadillac will also be providing VIP valet service to a select group of invitees for the show and showcases the in- depth style and craftsmanship that Walsh put in to her designs that is similar to the careful and painstaking attention to detail that is goes into the making of Cadillac SRX vehicles.
Erin Walsh said, “I have always marveled at the synchronicity of form and function in creative design.” “To me, something beautiful, especially when it comes to fashion, should be made with an attention to detail that reflects this aesthetic. It is not inherent to design but rather takes a certain attention to detail and one that I do look for in architecture, theater, art, cinema and especially in brands that are capable of consistently guarding the marriage of art and commerce. Cadillac is so clearly an example of this, historically and today.”
Melody Lee, director of brand and reputation strategy said, “Fashion and design are territories that easily mesh with Cadillac’s Art and Science philosophy.” “Working with the team on the Vogue.TV video series to showcase Erin’s unique approach in creating beautiful style ensembles is quite similar to the meticulous craftsmanship that goes into the design of Cadillac vehicles like the SRX.”