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Can India swell Ford EcoSport order book in June

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Ford EcoSport (4)Ford EcoSport is scheduled to enter the Indian auto market soon enough with the order book beginning it’s journey in June 2013. The urban utility vehicle is laden with tech including Ford’s SYNC enabled Emergency Assistance, and takes on a number of cars with it’s rather contained size, and not necessarily in the compact crossover segment  The Indian auto buyer has for a while shown more affinity for utility vehicles due to the fact that they are not only more macho, and ideally suited for weekend getaways, but also for the fact that they are more affordable as compared to larger sedans.

Ford EcoSport compact SUV will measure less than 4 metres in length to take advantage of a lower excise duty which is at 12% on compact cars within the 4 metre length measurement  Price of EcoSport will ensure that the upcoming vehicle not only competes with other utility vehicles but also competes in pricing to mid level hatchbacks and compact sedans. On the home front, there is the Maruti Suzuki XA Alpha launch that’s awaited. This week, Mahindra’s compact SUV S 101 has been spotted. There’s the Mahindra Quanto, the only vehicle not to have suffered from increased taxation April onward from M&M’s SUV portfolio.

Of course expectations from the EcoSport are high, and while it’s not a hardcore competitor to the Renault Duster, the battle is on. Ford India has not specified pricing where the EcoSport is concerned, however, a price tag is expected between Rs 6 lakhs – Rs 9 lakhs. The vehicle is being projected for the young male professional, a family oriented buyer and for an adventurer with an urban centric lifestyle who also loves the idea of venturing out into the unknown on a weekend getaway. The vehicle will sport a 1 liter EcoBoost petrol engine while a 1.5 liter diesel engine and 1.5 liter petrol engine with automatic transmission are also to be seen. Ford India has pumped in an investment of $142 million into its Chennai plant for production of the EcoSport while special emphasis is being paid to localization of products so as to keep prices down.