As carmakers battle out the persistent slowdown in auto sector, it has become a game of survival of the fittest. The contest is also resulting in some dramatic changes in market share of car companies.
In September, India’s largest carmaker Maruti Suzuki lost -2.91% market share, down from 52.48% in September last year to 49.57% in September 2019. Sales were down -27.10%, from 1,51,512 units to 1,10,454 units. However, Maruti continues to be a dominant force, as its sales are more than twice that of its nearest rival Hyundai.
In terms of market share, things are working out great for Hyundai. The Korean carmaker has consistently increased its share in the Indian car market. Launch of new products such as Venue have contributed significantly to the company’s sales growth.
Hyundai has gained 1.72% market share, up from 16.55% in September last year to 18.27% in September 2019. However, sales have been affected by slowdown, falling -14.81%, from 47,781 units to 40,705 units.
At third spot is Mahindra with market share of 6.91% in September. Mahindra has also lost market share, but the figures are relatively less at -0.64%. The company has registered -29.96% drop in sales, from 19,942 units in September last year to 13,967 units in September 2019. Apart from Bolero, Scorpio and recently launched XUV300, sales numbers are lacking for other Mahindra cars.
At fourth spot is Toyota with market share of 4.58%, an increase of 0.25%. However, sales are down -18.45%, from 12,512 units in September 2018 to 10,203 units in September 2019. Next is Honda with market share of 4.17%. Honda has lost -0.97% market share in September 2019. One of the biggest gainers is Renault at number 6 with sales growth of 29.70% and increase in market share by 1.52%.
At number 7, Tata Motors is probably the biggest surprise, as it has lost -2.75% market share. Its sales have fallen a staggering -56.06%, down from 18,429 units in September last year to 8,097 units in September 2019.
Other carmakers that have lost market share in September 2019 include Ford (-0.36%), Datsun (-0.46%), Jeep (-0.14%) and Nissan (-0.02%). Gainers include Volkswagen (0.03%) and Skoda (0.08%). New entrants Kia and MG are doing quite well and have already grabbed 3.48% and 1.17% market share, respectively.