The campaign is named – ‘Pride of India’ by Hyundai, who is second largest passenger car maker in the country, and also the largest exporter of passenger cars in India. Hyundai India aims to become the largest car maker by toppling current leader, Maruti Suzuki in the near future.
Speaking about their new campaign, Hyundai says that this is “an endeavour to recognize valuable contribution of government employees towards nation’s growth.” The offer will be valid on all their cars which are on offer in India. Their car line-up today includes Eon, Santro Xing, i10, Grand i10, Xcent, i20, Verna Fluidic, Neo Fluidic Elantra, Sonata, and Santa Fe.
Depending on the model, and price of the car, the extent of benefit will vary, with maximum benefit set at Rs 30,000. The campaign will be valid across India for Central and State Government, PSUs & Public Sector Banks employees.