2015 edition of the Caribbean Premier League (CPL), which runs from June 20 to July 26, 2015 is being sponsored by world’s largest two-wheeler manufacturer, Hero MotoCorp Ltd.
Hero MotoCorp has long been associated with cricket. They were also the global partner for 2007 World Cup in West Indies. Besides being sponsors of cricket tournaments, the company has also shown allegiance to other sporting events such as golf, football and hockey. In 2014 the company was title sponsors of PGA Tour’s golf tournament, while they have also been sponsoring Hockey India League ever since its inception. Last year, the company was presenting sponsors of CPL teams, St. Lucia Zouks, and defending champions, Barbados Tridents.
Season 3 of CPL promises to be the biggest ever with Hero MotoCorp Limited as sponsors and renowned international cricketers such as Kevin Pietersen, Jacques Kallis and Shahid Afridi joining up with cricketers from the Caribbean that include Chris Gayle, Kieron Pollard and Dwayne Bravo among other talented local players from the region.
While CPL 2014 saw an audience well over the 65 million mark, the 2015 Caribbean Premier League events promise to be bigger and better, breaking all previous records from across the globe.