As part of the company motto of safe driving, reducing road mishaps and bringing down drunk drive incidents, CEAT Limited has entered into an alliance with Party Hard Drivers (PHD).
PHD ensures that party goes get dropped home safely after having drinks at parties with professionally trained chauffeurs ensuring reliable and safe travel to citizens while CEAT will communicate with these customers via calls and SMS during registration of the service spreading the message of road safety and responsible driving.
CEAT Limited along with PHD will target customers in Mumbai and Pune with the main focus being safe driving and awareness of driving under the influence of alcohol which has been a rising cause of accidents on Indian roads.
Speaking on the initiative, Mr. Nitish Bajaj, VP, Marketing, CEAT Ltd said, “With increasing drink and drive instances in cities like Mumbai and Pune, driving awareness on the importance of safety is clearly a need of the hour. We are yet again taking to the target audience, our core focus of staying safe while driving by associating with Party Hard Drivers. We hope to create a positive impact through this initiative.”
Besides this alliance with PHD, Ceat Limited also recently conducted a Nation Wide Road Safety Drive – DRIVE SAFE DAD wherein over 500 children in Mumbai between the ages of 5-10 participated. The children were educated on the need for safe driving in a fun way so as to carry the message to parents to show more responsibility while behind the wheel.
CEAT Limited felt that educating children in these safety aspects and encouraging them to pass on the message to their parents would have an even more significant impact.