HomeCar NewsBentleyChange of office at Bentley Motors as Ariane Reinhart takes on post...

Change of office at Bentley Motors as Ariane Reinhart takes on post of Personnel Director

From October 1, 2012, Ms. Araine Reinhart, 42 will be the new Personnel Director of Bentley Motors. She is currently working as Head of Group Management Development Sales and Marketing at Volkswagen AG. She will take over from Ms. Christine Gaskell who retires from the company after 17 years of service.

Dr. Reinhart was welcomed on the board by Mr. Wolfgang Durheimer, CEO of Bentley Motors. She is the holder of a law degree from the University of Hamburg and has been with Volkswagen since October 1999 during which time she has occupied positions of responsibility I n the Group. During his welcoming speech, Mr. Durheimer also thanked outgoing Personnel Director Ms/ Christine Gaskell for the remarkable contribution she offered to Bentley Motors during her tenure.

Bentley Motors have also made major changes at the management level which will be effective from September 1, 2012. Dr. Wolfgang Schreiber, 54 will be the new Chairman and Chief Executive and will take the place of Wolfgang Durheimer who goes on to be Member of the Board of Management for Technical Development.


Bentley Motors today announces the appointment of Dr Ariane Reinhart (42) as its new Member of the Board for Personnel. Dr Reinhart joins Bentley from Volkswagen AG where she currently holds the role of Head of Group Management Development Sales & Marketing. She will commence her position on October 1, 2012 and succeeds Christine Gaskell, MBE who retires after 17 years with the company.

Dr Reinhart, who holds a law degree from the University of Hamburg, has extensive international experience in Human Resources gained during a 13 year career with Volkswagen Group brands, consulting firms and labour organisations in different countries. In her most recent role since June 2008, she is responsible for the successful recruitment, succession planning and development of all senior management positions in Sales & Marketing throughout all Volkswagen brands worldwide. Dr Reinhart first joined Volkswagen in October 1999 and has since been responsible for a variety of change management projects in the Group.

Welcoming the announcement Wolfgang Dürheimer, Bentley’s CEO said:

“I am delighted to welcome Dr Reinhart to the Bentley team. She brings a wealth of international experience in people development and change management processes to our company. I am confident she has the necessary knowledge and expertise to support the future growth strategy which will maintain the leading position Bentley holds in the luxury performance segment of the industry. I know that Dr Reinhart is looking forward to further enhancing the close and trustworthy relationship between the management and the workforce, as well as building on the strong ties the Company has established with the local community.

I would also like to thank Christine Gaskell for the significant contribution she has made at Bentley.

Christine has been a key player in the resurgence of Bentley since its acquisition by Volkswagen in 1998. During this time she has helped drive the transition of the Company into a modern automotive manufacturer with one of the most highly skilled workforces in the industry. Her commitment to apprenticeships and vocational training in general, saw her awarded an MBE in the 2012 New Year’s Honours as well as leaving Bentley a legacy of young talented individuals who will help ensure the Company continues to prosper.”

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