Chelsea FC and Yokohama Rubber sign $300 mn shirt sponsorship deal

Chelsea has signed one of the biggest shirt sponsorships ever. The partnership with Yokohama Rubber is for an initial five year term, and begins at the start of the 2015/16 season. The Yokohama brand will hence appear on all Chelsea shirts, from the first team to youth teams.

Chelsea Yokohama Rubber Jose Mourinho
Chelsea FC and Yokohama Rubber sponsorship with Jose Mourinho

Chairman and CEO of Yokohama Rubber, Tadanobu Nagumo and President of the Tire Group, Hideto Katsuragawa came in from Tokyofor the official announcement and launch photoshoot with Chelsea Manager Jose Mourinho and Captain John Terry. Chelsea Chairman Bruce Buck
welcomes Yokohama as new Official Shirt Partner and looks forward to a successful relationship with them.

Chelsea and Yokohama are global organisations focused on performance and innovation with huge ambition and an unwavering culture of success. Yokohama plays a key role in helping Chelsea drive global expansion in international markets such as US. Chelsea looks forward to working with Yokohama on its global community projects through the Chelsea Foundation to use the power of sport as a force for good.

Chelsea Yokohama Rubber John Terry
Chelsea FC and Yokohama Rubber sponsorship with John Terry

He expressed sincere gratitude to Samsung, with whom Chelsea has had a successful and rewarding relationship since 2005. Nagumo, Chairman and CEO of The Yokohama Rubber Company says the shirt partnership with Chelsea affords Yokohama an opportunity to showcase the company to a huge worldwide audience. The partnership is an integral part of Yokohama’s global expansion plans as the company enters Phase IV of its Grand Design 100 management Plan launched in 2006. It includes a 12-year period that includes their corporate centennial in 2017.