With IPL Season 6 getting off to a flying start and teams set to compete with each other for the coveted trophy, may the best team win. People of Chennai have their eyes trained on Chennai Super Kings (CSK) and to wish them luck, presented the team with designer pillows each bearing personalized good luck messages. These pillows were handed over to the team at M A Chidambaram cricket stadium, Chennai by Mr. Ravi Chawla, CEO and President of Gulf Oil Corporation Limited, team sponsors of CSK for the past three years.
Fans were invited to visit the Chennai Express Avenue Mall over Tuesday and Wednesday where they could pen messages to their favorite team. The event saw a host of fans come forward to write their messages on the pillows with some of the more outstanding messages being – Dhoni, My Super – Hero and I Love You, MSD which was written across the pillows bearing the CSK emblem.
The pillow message campaign is a new concept which is based on a TV advertisement which has gained in popularity. Response was overwhelming as the promotion also entailed a lucky draw giving five lucky winners a chance to meet CSK team in person.
Ravi Chawla, CEO & President, Gulf Oil Corporation Ltd said, “We have been proudly supporting team CSK for the last three years now and wish them all the best for IPL season 6. We gave people of Chennai an unique chance to inscribe their good luck messages for team CSK during the 2 day promotion held at the Express Avenue mall. This is our unpretentious attempt to present team CSK with good luck messages from their supporters for the upcoming season.”
He added, “The pillow good message campaign is a new concept based on our current television advertisement that has become very popular. The response for this promotion has been great especially since we also had a lucky draw contest, wherein five lucky fans would meet the Chennai Super Kings team at a meet and greet session going to be organized at later dates.”