Chevrolet becomes the official car partner of Liverpool Football Club
Two giant football teams, Manchester United and Liverpool, may be at logger heads on field they do have something in common, winning football matches and Chevrolet. Both these football teams have signed up with Chevrolet to be official car sponsors. While Manchester United was the first to sign up the company as their official partner in Manchester United Football Club, Liverpool Football Club was soon to follow with a four year agreement being inked.
Partnership with a company like Chevrolet will ensure long term growth and success of the team. Chevrolet’s partnership with The Reds comes to a close at the end of 2015-16 Barclays Premier League. These two deals will give Chevrolet a chance to reach potential customers globally as it works to increase it reach in emerging markets. The deal with Liverpool will showcase Chevrolet at Anfield, Liverpool’s home ground besides on the team’s publications and websites.
Where sponsorship of Manchester United are concerned Chevrolet announced their new partnership with the football team last month thus replacing Audi as the clubs official automotive sponsor.
In the image above, Liverpool FC players (l to r) Joe Cole, Daniel Agger, Jamie Carragher and Martin Skrtel in Boston, Mass., with a Chevrolet Cruze. Global auto maker, Chevrolet is entering into a four-year partnership agreement with the Barclays Premier League giant Liverpool FC to become the Clubs Global Official Automotive Partner, which includes the designation of “Official Sponsor of the LFC North American Tour 2012.” The legendary English football club has travelled to North America for the tour, which includes matches against Toronto FC on July 21; AS Roma on July 25 in Boston; and Tottenham Hotspur on July 28 in Baltimore. X12SN_SN782 (Photo by Steve Haines for Chevrolet)
Read the press release below for more information.
Auto News Release
Chevrolet to be Official Automotive Partner of Liverpool FC
U.S.-based brand has four-year sponsorship with Barclays Premier League club
Chevy Becomes Official Sponsor of Liverpool FC North American Tour
DETROIT – Chevrolet today announced that it is entering into a four-year agreement with Liverpool Football Club to become its Official Automotive Partner.
The partnership runs to the end of the 2015/16 Barclays Premier League and European campaigns, and includes visibility for the brand at Anfield, Liverpool’s home ground; editorial opportunities within the Club’s print and digital publications and fan sites; and player appearances for commercial opportunities.
Chevrolet is also an official sponsor for the Club’s Pre Season Tour, one of the most popular in the world, which has already seen Liverpool play Toronto FC last Saturday. Liverpool will play Italian giants, AS Roma tomorrow at Fenway Park in Boston and on July 28, Liverpool will play English Premier League rivals, Tottenham Hotspur in Baltimore.
“Liverpool supporters from around the world are known for their undying love of their side, said Global Chevrolet Marketing Vice President Chris Perry. “Our relationship with Liverpool FC extends beyond the traditional boundaries of sponsorship and is about engaging with supporters. Everything we do will be aimed at keeping them at the center of the game.”
Said Ian Ayre, managing director of Liverpool Football Club: “Much like our Club, Chevrolet has a long, rich history with a growing, global brand and this landmark partnership once again demonstrates the value of Liverpool’s international appeal.
“Partnerships with blue chip brands like Chevy will help ensure the long-term growth and success of our Club, both on-and-off the pitch. We look forward to working closely with Chevy to help reach and engage our supporters, who are among the most passionate and educated fans in the world.”
For more information about the LFC North American Tour 2012 and to purchase tickets, visit www.lfctour.com.
Founded in 1911 in Detroit, Chevrolet is now one of the world’s largest car brands, doing business in more than 140 countries and selling more than 4 million cars and trucks a year. Chevrolet provides customers with fuel-efficient vehicles that feature spirited performance, expressive design, and high quality. More information on Chevrolet models can be found at www.chevrolet.com.
About Liverpool Football Club
Founded in 1892, Liverpool FC is one of the world’s most historic and famous football clubs having won 18 League Titles, seven FA Cups, eight League Cups, five European Cups, three UEFA Cups, three European Super Cups and 15 Charity Shields. It is also a global brand, working with leading edge partners around the world to provide unparalleled commercial opportunities. As a socially responsible business, Liverpool FC is proud of its heritage and plays a proactive role in its communities, managing over 20 projects year-round in education, social inclusion, health and sports development. Its contribution was recognized by the award of a Community Mark from Business In The Community.