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Pink Chevrolet SS takes charge in Breast Cancer Fight

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Chevrolet extends Breast Cancer Fight into 4th year
Chevrolet is donating $250 to the American Cancer Society for each caution lap that the pink Chevrolet SS Pace Car leads in three NASCAR Sprint Cup Series race weekends. During the past three years, Chevrolet’s at-track campaign has generated more than $80,000.

Events in October 2014 include employee and dealership-sponsored fund-raising walks, a major walk in downtown Detroit on October 11, a themed pink Chevrolet SS pace car for caution laps at three NASCAR Sprint Cup Series weekends, and test-drive donations at dealerships.

Since 2011, Chevrolet has helped ACS raise more than $3 million. In recognising breast cancer patients and survivors, GM’s Renaissance Centre global headquarter towers in Detroit will glow in bands of pink through Breast Cancer Awareness Month. Despite lives saved through early detection and improved treatments, breast cancer is the most common cancer among American women, except for skin cancers.

About one in eight (12%) US women develop invasive breast cancer during their lifetime. About 40,000 women and 430 men will die from breast cancer in 2014 as per ACS.

Paul Edwards, U.S. vice president, Chevrolet Marketing says being involved in a walk or making a donation is something one can do to make a difference. Funds are used by American Cancer Society to pay for ongoing research, for wellness and breast cancer awareness education, and support to breast cancer patients and their families.

Jill Elder, vice president of distinguished and corporate partners for American Cancer Society says funds raised and support from Chevrolet helps save more lives from breast cancer faster. This October, Chevrolet will donate $10 for every customer test drive, up to $130,000. Team Chevy motorsports is donating $250 for each caution lap that the pink Chevrolet SS Pace Car leads in NASCAR Sprint Cup Series race weekends, beginning in August in Atlanta, Next races are at Talladega October 19 and Martinsville October 26. Chevrolet is sponsoring at-track survivor events, special driver appearances, Chevrolet SS pace car rides and more. In the 3 previous years, Chevrolet’s at-track campaign has generated more than $80,000. Cruisin’ Sports will contribute 10% of sales from items supporting Making Strides to American Cancer Society.