Chevrolet will livestream the match (4:30 p.m. EDT) for free. Paul Edwards, U.S. vice president, Chevrolet Marketing said the partnership with Manchester United finally comes to life, and will be celebrated with the club’s 659 million global fans. Alongside, Chevrolet’s ‘What Do You #PlayFor?’ campaign too bring fans closer to football.
Chevrolet’s 7 year shirt sponsorship with Manchester United was set into motion on July 7. In March, Chevrolet launched “What Do You #PlayFor?” campaign and hosted a Manchester United Soccer School clinic on July 20 at the StubHub! Center in Carson, California.
As Chevrolet continues to celebrate its debut on the new Manchester United shirt, on August 2, Chevrolet will work its magic as presenting sponsor of Manchester United’s first?ever match in Michigan, at the University of Michigan’s “Big House” in Ann Arbor vs. Real Madrid. Chevrolet plans a memorable moment for fans at Manchester United’s 2014-15 opening Premier League match on Old Trafford against Swansea City FC on August 16.