The match is part of the club’s 2014-15 pre-season tour and the 2014 Guinness International Champions Cup. Chevrolet kicked off its seven-year shirt sponsorship with Manchester United on July 7.
For Chevrolet, being ICC Official Vehicle and presenting sponsor of this match is an important and proud moment said Tim Mahoney, chief marketing officer, Global Chevrolet. The match, and Chevrolet’s partnership with Manchester United, is much more than a 7-year shirt sponsorship that kicked off on 7th July. Manchester United’s first visit to Michigan will benefit the community.”
Chevrolet has auctioned several ticket packages to the match. Proceeds support the United Way for Southeastern Michigan and the American Cancer Society’s Cattle Baron’s Ball. Chevrolet is hosting a Manchester United Soccer School clinic Friday at Clark Park in downtown Detroit for 32 children from the Detroit PAL youth soccer program working with MUSS coaches.
Fans attending the match can stop at Chevrolet’s display at Pioneer High School and meet Manchester United legends Bryan Robinson and Andy Cole and participate in a soccer skills challenge, and play in a virtual soccer simulator this Saturday. All supporting events are part of Chevrolet’s global “What Do You #PlayFor?” campaign launched in March 2014.
The United Way for Southeastern Michigan received 6 exclusive ticket packages from Chevrolet. Packages included 4 tickets to the match, hospitality, pre-game access and more. Auction winners will receive a game-worn Manchester United shirt. For Cattle Baron’s Ball, Chevrolet donated ticket packages for this weekend’s match, and for another at Old Trafford. The Old Trafford ticket package will be auctioned at the Sept. 27 ball. 4 luxury box tickets, a meet-and-greet with Manchester United legends and signed memorabilia are on offer