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Chris Froome joins in for Jaguar XE premium sports sedan announcement at Geneva

At the Geneva Motor Show today, Team Sky cyclist and defending Tour de France champion Chris Froome was at Jaguar’s stand for the introduction of the new Jaguar XFR-S Sportbrake and official announcement of new Jaguar XE premium sports sedan. Chris Froome was driven onto the stage in the XFR-S Sportbrake (R-S badged production estate car).

Speaking at the Geneva Auto Show Dr Ralf Speth, Chief Executive Officer, Jaguar Land Rover said, “We recently announced that our new Engine Manufacturing Centre would produce a new family of premium, lightweight, low-friction, low emission four-cylinder petrol and diesel units. This range of engines will be named Ingenium and the first vehicle to be powered by them will be our all-new mid-sized Jaguar sports sedan. That car will be called the Jaguar XE, and it will be unveiled in production form later this year.”

Chris and Phil Popham, Group Marketing Director, Jaguar Land Rover discussed Team Sky preparations and ambitions for the Tour de France 2014 on stage. At a press conference, the duo announced Jaguar’s Innovation Partnership, which provides design and engineering resources to Team Sky.

Chris Froome, Team Sky pro cyclist and defending Tour de France champion said, “Team Sky is built around performance and so it is fantastic to have partners like Jaguar that share our vision. We are very excited that Jaguar is leveraging its new Innovation Partner designation to work alongside us and our partners. Having the XFR-S Sportbrake supporting us on the road is the ultimate expression of this – we’ll certainly have the fastest car in the peloton!”

Mark Cameron, Global Brand Experience Director, Jaguar Land Rover said, “Given Team Sky’s position as one of the world’s leading professional cycling teams, it is only appropriate to be providing them with the new Jaguar XFR-S Sportbrake – the ultimate high-performance support vehicle. Jaguar is delighted to continue supporting Team Sky’s objective of winning the Tour de France and inspiring people to get on their bikes.”

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