Chrysler Group LLC reported that US sales during March registered a 5% increase as the brand had been able to sell over 171,606 vehicles as compared to sales during March 2012. These monthly sale figures were the best since December 2007. The increase in sales has allowed Chrysler to benefit from year over year sales gains for every month in the past three years.
Sales increased considerably as The Dodge, FIAT and RAM Truck brands posted superior growth in March as compared to last year. RAM Trucks boasted of a 24% increase which was the highest sales gain by any Chrysler brand. However, Chrysler made it known that shipment and sales for first quarter of 2013 saw negative growth due to end of production of Jeep Liberty, launches of 2014 Jeep Grand Cherokee, 2013 RAM Heavy Duty Truck line and the Jeep Compass.
Refreshed RAM models like the Light Duty pickups and Heavy Duty pickups attracted a number of buyers thereby registering a 25% increase in growth for the pickup truck segment. Dodge models like the Dodge Dart, Dodge Challenger (muscle car) and Dodge Avenger (midsize sedan) recorded positive growth increase for March 2013. The Dodge Challenger, Avenger and Chrysler 200 (midsize sedan) reported 42%, 33% and 11% sales gain respectively. Jeep Compass, Patriot and Wrangler sales were up by 28%, 10% and 3% respectively in March 2013.
Reid Bigland, Head of U.S. Sales said, “With our 5 percent sales increase in March, Chrysler Group has now achieved year-over-year sales gains in every month for the past three years.” He added, “Furthermore, in spite of limited inventory last month on some of our most popular models, we also managed to record our strongest monthly sales since December 2007.”