Chrysler Group to connect with customers at Ndamukong Suh Football Camp with test drive program

Car companies find unique ways to promote their line of models. Automobile Companies spend huge amounts on sales, advertising and promotion. Chrysler Group has come up with an innovative way to connect with customers. The company is conducting test drives at Ndamukong Suh Football Camp, Dearborn.

Chrysler will be displaying its entire line of models at the camp. Individuals will get a chance to test ride the Chrysler’s Dodge, Jeep, Ram trucks and other vehicles under the Chrysler banner. Individuals can also get information related to Chrysler at the football camp. Experts will be on hand to provide vehicle information to those that are interested.

Chrysler is known for its innovative and unique promotions and campaigns. At this promotion the Chrysler Group is making sure that consumers have fun. Every individual taking a test drive will be offered a $10 gift card by Chrysler and an opportunity to win $ 45,000 for purchase of a Chrysler vehicle.

News release: Chrysler Brand Hosts Test Drive Program at Ndamukong Suh Football Camp
June 7, 2012 , Auburn Hills, Mich. 


Going beyond the showroom, the Chrysler Group has been conducting test drive programs at unique and non-traditional places, offering consumers a chance to get behind the wheel of the latest Chrysler, Jeep®, Dodge, Ram Truck and Fiat products. This weekend the Chrysler brand is bringing its entire vehicle lineup to the Ndamukong Suh Football Camp in Dearborn, Mich.

While kids practice their football drills, consumers will have an opportunity to test drive each of Chrysler brand products in a casual and fun environment. Product specialists will be on-hand to answer any questions.

Each test drive participant will receive a $10 gift card and will be entered to win $45,000 toward the purchase of a new Chrysler vehicle.

Ndamukong Suh – NFL Defensive Tackle for the Detroit Lions Available 8 a.m. – 8:30 a.m.

Bruce Velisek – Head of Chrysler 300 and Town & Country Minivan Marketing
Available 8 a.m. – 12:30 p.m.

Dearborn High School
19501 West Outer Drive
Dearborn, MI 48124

Sunday, June 10, 8 a.m. – 12:30 p.m.