Citroen DS3 by Benefit concept marks new partnership
DS3 by Benefit is based on DSport powered by Citroën’s THP 155 engine. Citroën DS3 concept wears Benefit’s colour scheme in signature pink and yellow ‘Candy Stripes’ motif and a graphic of the San Francisco skyline – Benefit’s spiritual home – along the side profile.
Stylish alloy wheels are detailed in white and pink with the Benefit logo on the wheel rims, and there’s Citroën chevron centre caps. Yellow wing mirrors offset the pink body, with a coloured roof. Interior is reupholstered in fine Italian leather with seats, headrests and parcel shelf in the Candy Stripe design.
Ian Marshall and Gail Bojarski, Managing Directors of Benefit Cosmetics UK, said: “Benefit has never shied away from doing things a little differently; it’s evident that we share this brave and creative ambition with Citroën and DS3 line. We love this concept and there’s no doubt it will make gals across the country smile no end. It’s so bold but girly with the Benefit graphics, colour scheme and the many female-focused features and solutions. Not your usual mode of transport, but that’s what makes it so special. We really hope to take things further and translate some of these ideas into a proper road-going Citroën and Benefit DS3 collaboration. Watch this space!”
Jules Tilstone, Marketing Director at Citroën UK added: “This concept collaboration with Benefit has allowed us to explore more female themes for DS3 line and reach out to new markets. Benefit is a globally recognised cosmetics company, but they also have a strong brand image that is bold, energetic, stylish and individual whilst also being fun and playful – a perfect match for DS3. Bringing these two personalities together was a fantastic opportunity and I hope it’s the beginning of a beautiful relationship.”