Clean my India drive Hyundai initiative around World Cup 2015
Hyundai India consumer engagement initiatives, Trophy Tours, Fan Parks, and Ball Tour begin on January 11, 2015. Hyundai’s International Cricket Council (ICC) sponsorship began in 2011 as ‘Official Car Partner’ of ICC Cricket World Cup 2011. In 2012, Hyundai became ‘Official Partner’ of ICC, and partnered with 7 ICC official tournaments from 2012-2015.
BS Seo – MD & CEO, HMIL is geared up to be a part ‘ICC Cricket World Cup 2015’. Hyundai understands the Indian audience’s passion for cricket, and wants to to engage with customers at every point. Hyundai has successfully created memorable campaigns and experiences for young Indian customers over the years.
Hyundai Digital Campaign, ‘Fans of Brilliance'(#fansofbrilliance) will allow people to share their ‘Brilliant Cricket Story’ online. Cricket IQ trivia games, Crick IQ, encourages fan participation. One can post selfies, which will be superimposed on cricket balls to wish their favourite player. Cric Drive gaming app will be an active ground. Fans can also give a missed call to 1800 200 8373 and for their brilliant cricket story. 6 winners get to visit New Zealand/Australia, and watch their favorite team at ICC World Cup 2015.
Hyundai Fan Parks will be a common ground for fans to get together and watch matches. Hyundai has also undertaken a ‘Clean my India drive’ initiative to clean Fan Park locations after matches. HMIL encourages fans to participate in an awareness drive for Clean my India at select Fan Parks.
Hyundai will bring official trophies for ICC tournaments closer to Hyundai fans at premium malls in Delhi, Mumbai and Chennai. The Trophy Tour will be hosted from 11th – 17th January 2015. On January 11, the Trophy will be displayed at The Great India Place, Noida, on January 13 at Kidzania, Mumbai, on January 14 – 15 at Express Avenue Mall, Chennai, on January 16 at Cyber Hub, New Delhi and January 17 at Pacific Mall, New Delhi.
Hyundai Official Ball Tour lets fans experience the same cricket balls used for play in ICC tournaments. Hyundai will extend the campaign to select winners of Fans of Brilliance contest winners. Winners stand a chance to visit New Zealand and Australia and watch their favorite teams play.