Continental Simplify your Drive vehicle concept arrives in India

Continental Automotive Group’s Interior Division has launched their vehicle concept Simplify your Drive in India. Already proven successful in countries like Germany, Simplify your Drive is aimed at simplifying your driving experience. It is a specially configured vehicle which takes Indian road conditions into consideration. ‘Simplify you Drive India’ (SyD) permits users to alter settings by alternating between optional profiles while taking road conditions into account.

Through alternating configurations SyD enables users to choose between three various modes. In ‘Work Mode’ main attention is at the back of the vehicle as it is presumed that the vehicle will be chauffeur driven. “Play Mode’ is preferred when vehicle is owner driven and attention is concentrated in driver’s seat while ‘Home Mode’ can be customized on either of the above two options.

Heating, air-conditioning and ventilation is altered depending on where the owner is seated while audio and output can also be adjusted accordingly. This vehicle has been designed taking Indian mindset into account. Priority has been given to family, work, safety, connectivity and economy while designing the interiors of the vehicle. Lane Departure Warning, Adaptive Cruise Control, Powertrain ECU, Passive Start and Entry are part of the customized features offered by Continental.

For  more information, read the press release below.


Continental Simplify your Drive



Auto News Release

Continental develops ‘Simplify your Drive India’: Innovative vehicle concept for the Indian luxury vehicle segment

Developed by Continental Automotive Group’s Interior Division, the concept uses preconfigured vehicle profiles to simplify vehicle operation on Indian roads

India, July 20, 2012:  After having introduced the innovative concept In Germany and other global markets, the leading international automotive supplier Continental today unveiled its concept ‘Simplify your Drive (SyD)’, customized specially for the Indian market.  At the push of a button, Simplify your Drive provides access to a range of vehicle characteristics thus enabling car owners to change the settings of their vehicle by switching between different preconfigured driving profiles. Most modern vehicles in India are equipped with electronics that are capable of delivering much more functionality than the average driver uses today. The more features modern cars have, the larger the number of individual configuration options. With its deep understanding about the Indian automotive market and consumer behavior, Continental now provides vehicle manufacturers with a powerful tool to harness this opportunity.

SyD allows the end user to experience multiple cars at the price of one. For the prototype demonstration vehicle, three configurations have been developed – ‘Work’, ‘Play’ and ‘Home’. Users can switch between modes at the touch of a button. The look and feel of the interior including the display; engine and transmission settings; infotainment and comfort systems will adapt to suit the selected driving profile. The free programmable instrument cluster will let the driver view information that is most relevant according to the driving profile.

For example, in ‘work mode’ the primary focal point is the rear of the car, assuming the car is chauffeur driven, with the owner seated in the back. The ‘play mode’ can be selected when the car is owner driven and the focus shifts to the driver’s seat. Based on key-identification, the ‘home mode‘ is customized based on whether the car is owner or chauffer driven. The zones of the car change from a right-left conditioning of the HVAC (heating, ventilation and air conditioning), to a front-rear focus, based on where the owner is seated. Audio focus and output are also adjusted accordingly.
When the concept is ready for volume production, vehicle manufacturers will be able to store their own special settings in the vehicle according to the driving profiles.

Tejas Desai, Head of Interior Electronics Solutions (IES), Continental Automotive India said, “SyD India will help vehicle manufacturers in the country to adapt their vehicles to their target groups even better and reduce the number of compromises required during the course of vehicle development. After all, every car owner has distinct preferences. To cater to varying needs, manufacturers today are compelled to produce multiple models and variants per model. SyD India has the potential to simplify this business model and be a game changer in the industry.”

Speaking about the launch Claude d’Gamarose, Managing Director of Continental India, said, “Our localisation strategy is the key to our growth and success in emerging markets. Continental has been working closely with Indian OEMs for many decades and has deep understanding of market requirements. While most of our localisation has been targeted at the mass market, SyD India will address a different segment altogether, offering localisation that facilitates the introduction of advanced technologies in the Indian luxury car segment.”

The SyD India profiles have been identified and defined through a series of discussions and research on driving patterns and consumer behavior including demographics and cultural diversity in India.  Entertainment, family, work, economy, safety, connectivity and conservation are important to Indian car owners and these aspects have been considered carefully while designing the look and feel of the interior, the display content and the settings for the engine, the transmission, and the infotainment and comfort systems. Based on this research, Continental has customized features such as Lane Departure Warning, Adaptive Cruise Control, Powertrain ECU, PASE (PAssive Start & Entry) System and other Interior Electronics to suit the Indian market and to fulfill its passions and desires. The layout and the information displayed to the end user on the cluster and the multimedia screen have been designed and selected after a thorough understanding of what information Indian drivers want to see and how they want to see it.

Extending the remote control concept to the car, SyD India allows the owner of the car to control various functions of the car and get necessary information via his / her mobile phone. The car informs the owner via text messages about its current position and technical condition. This allows the owner of the car to monitor the driving patterns of his or her chauffeur, bringing a sense of security. Additionally car owners are able to integrate their smart-phones with their vehicles using cloud computing. From organizing their itineraries to planning flights and managing of to-do lists, SyD India will allow owners to do all this and more seated in their vehicle, thus helping him / her identify with the car better than ever before. “In a multicultural and a colorful country like India, the possibility of customization of the vehicle via SyD India increases the attachment of the owner to the car and gives a new meaning to the phrase My Car”, added Tejas Desai.

With sales of €30.5 billion in 2011, Continental is among the leading automotive suppliers worldwide. As a supplier of brake systems, systems and components for powertrains and chassis, instrumentation, infotainment solutions, vehicle electronics, tires and technical elastomers, Continental contributes to enhanced driving safety and global climate protection. Continental is also an expert partner in networked automobile communication. Continental currently has approximately 167,000 employees in 46 countries.

The Automotive Group with its three divisions Chassis & Safety (sales of approximately €6.5 billion in 2011, 33,000 employees), Powertrain (sales of approximately €5.8 billion in 2011, 31,000 employees) and Interior (sales of approximately €6.1 billion in 2011, 32,000 employees) achieved sales of approximately €18.5 billion in 2011. The Automotive Group is present in more than 170 locations worldwide. As a partner of the automotive and commercial vehicle industry, it develops and produces innovative products and systems for a modern automotive future, in which cars provide individual mobility and driving pleasure consistent with driving safety, environmental responsibility and cost-efficiency.

The Chassis & Safety Division develops and produces electronic and hydraulic brake and chassis control systems, sensors, driver assistance systems, airbag electronics and -sensorics, washer systems and electronic air suspension systems. Its core competence is the integration of active and passive driving safety into ContiGuard®. The Powertrain Division integrates innovative and efficient system solutions for vehicle powertrains. The comprehensive range of products includes gasoline and diesel injection systems, engine management, transmission control, including sensors and actuators, as well as fuel-supply systems and components and systems for hybrid and electric drives. Information management is at the very heart of the Interior Division, which provides a range of products that includes instrument clusters and multifunctional displays, control units, electronic car-entry systems, tire-monitoring systems, radios, multimedia and navigation systems, climate control systems, telematics solutions and cockpit modules and systems.

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