The deal begins before the start of the 2014/15 season and inks Cooper Tire Europe’s passion for performance to football through advertising campaigns, consumer marketing programmes and promotions.
Cooper Tire Europe is active in motorsport, from rallycross to international single-seaters, and recently announced a long-term partnership with ex-F1 driver and BBC F1 pundit, David Coulthard, as its high-performance ambassador.
Marketing Communications Manager for Cooper Tire Europe, Sarah McRoberts, commented: “We’re extremely happy to have secured this agreement with Arsenal Football Club, which is a truly world-class club.
“The sponsorship made perfect sense to us at Cooper as we share a real affinity with the Club and its fans; together, we are all driven by success and we’re very much looking forward to what I’m sure will be a very successful partnership.”
Vinai Venkatesham, Sales and Marketing Director of Arsenal Football Club, said: “We’re thrilled to have Cooper Tire Europe on board, who join our expanding family of Commercial Partners. Cooper is clearly entering an exciting new era and going from strength to strength as a brand, so now is the ideal time to welcome them to the Club as an Official Partner.”