Audi and classical music go back a long way to world famous festivals at Salzburg and Bayreuth. The brand being event organizer has extensive knowledge of the music festival scene, and the past 20 years has seen the auto manufacturer associated with the classical music festival, the Audi Summer Concerts.
Audi’s cultural commitment goes back 50 years to the first Audi employee’s orchestra when Georgian Chamber Orchestra was invited to Ingolstadt. To encourage young talent and to rope in young performers to develop into music icons Audi established Audi Young Persons’ Choral Academy in 2008 while earlier in 2006, Chinese pianist Lang Lang also represented Audi worldwide.The in house endevour is called Audi Philharmonic Wind Orchestra.
Audi’s involvement with arts was seen in the form of a ceremony held on Sunday at which over 150 artists from across the globe performed in front of 500 invited guests at the Ingolstadt production hall. It also celebrated 50 years of production line workers starting the inauguration of Audi Philharmonic Wind Orchestra and these were honored during the anniversary celebrations drawing further attention to Audi’s dedication to arts and culture.
Audi news release: “50 Years of Culture at Audi”: Production-line workers simply wanted to make music
Bayreuth Festival Director Katharina Wagner stages anniversary ceremony in the Press Shop at Audi’s Ingolstadt plant
Audi CEO Rupert Stadler: “Culture at Audi is also an investment in the brand”
Audi’s involvement in the arts was recognized with a ceremony on Sunday. More than 150 artists performed before 500 invited guests in an Ingolstadt production hall. Fifty years ago, production-line workers started what is now the Audi Philharmonic Wind Orchestra on their own initiative. They were honored during the anniversary ceremony for providing the impetus for Audi’s commitment to the arts.
Rupert Stadler, Chairman of the Board of Management of AUDI AG, greeted the guests in the extraordinary surroundings of a plant press shop. The ceremony was organized by Katharina Wagner, Director of the Bayreuth Festival. It portrayed the history of cultural involvement at Audi in a spectacular stage show with more than 150 performers. “Culture at Audi is an investment in creativity, in the employees and in the brand,” Stadler said, explaining the reasoning behind the company’s wide-ranging cultural involvement.
Employees at the Ingolstadt plant laid the foundation for the brand’s dedication to the arts in 1962 with the precursor to the Audi Philharmonic Wind Orchestra. They continue to act as important ambassadors for Audi today. Frank Dreves, Member of the Board of Management at AUDI AG for Production, thanked them for this initiative and declared: “Employees from Production founded the Audi Philharmonic Wind Orchestra. For this reason we also wanted to celebrate its anniversary in a production hall. We have already experienced this special atmosphere once before with the concert of the Munich Philharmonic under Sergiu Celibidache in 1989.” Peter Mosch praised the dedication of the employees: “It is something quite special that the support of culture at Audi evolved from the workforce. During performances of the Audi Philharmonic Wind Orchestra at the employee meetings, the enthusiasm among the colleagues for making music together is especially noticeable.”
On an imposing scaffold stage, Katharina Wagner directed the performances of world-famous artists such as Till Brönner, Martin Grubinger, Olga Scheps and Chinese sheng artist Wu Wei in impressive lighting moods. TV host Ulrich Meyer presented the artistic performances with highlights from the history of culture at Audi. Unforgettable performances, in addition to the legendary factory production hall concert in 1989, include the performance in Ingolstadt by Carlos Kleiber in 1996 and the 2011 performance for the Pope at the Vatican by the Audi Audi Youth Choir Academy under the direction of Kent Nagano. A nearly 20-year partnership links Audi with the Salzburg Festival, and since 1990 Audi has itself been the organizer of a classical music festival, the Audi Summer Concerts.