Commercial Vehicles

Daimler BharatBenz 4 new trucks launch: LIVE coverage


Daimler India Commercial Vehicles will launch 4 new trucks today under their BharatBenz brand. These new trucks are modern trucks that offer superior value backed by ‘industry-first’ pro-active value offerings, says Daimler. You can find out more, as Rush Lane is at the venue, and you can follow our LIVE coverage where we will share bit by bit updates and images, straight from the launch venue in Mumbai.

Daimler India Commercial Vehicles (DICV) is a 100% subsidiary of Daimler AG, Stuttgart, Germany. DICV will produce light, medium and heavy-duty commercial vehicles for the Indian volume market, under the brand name – BharatBenz. BharatBenz stands for Indian engineering with German DNA. The products have been engineered to serve all major customer segments, from owner-drivers up to large fleet operators. The efficiency of BharatBenz trucks is an optimal fit for customers keen on efficiency, a low Total Cost of Ownership over the life-cycle and highest profit potential for their businesses. The state-of-the-art production plant at Oragadam, near Chennai, spreads over 400 acres (160 hectares). It includes a modern test track designed to simulate Indian conditions – making it one of its kind in Asia. DICV has a total dedicated investment of over INR 4400 crs (approximately €700 million).

PrintThe Company also handles Production, Marketing, Sales and After Sales of Mercedes-Benz Actros Trucks in India. Mercedes-Benz Trucks with the Brand Promise “Trucks you can Trust” are renowned world-wide for their reliability and efficiency under most extreme operating conditions, as well. These trucks also offer the best that Truck Technology has to offer. The Daimler Bus division in India was merged with DICV in April 2013. In May 2013, a new range of FUSO trucks were launched as part of Daimler’s ‘Trucks Asia’ strategy. Sustainability being a core of Daimler’s corporate culture, DICV will focus on creating efficient, reliable and ecologically

Today’s launch event of the new Daimler BharatBenz trucks will be hosted by Mr. Marc Llistosella, Managing Director and CEO DICV.

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About the author

Nabanita Singha Roy

Nabanita Singha Roy

Love for a red car has with experience transformed to a detailed outlook for around the clock news from Nabanita Singha Roy. Starting out as auto blogger in 2009, her inextricable editorial approach guarantees diverse storylines for a widely enthusiastic automotive readership.

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