After making a grand entry in the long distance inter-city bus(coach) segment in India, Mercedes Benz geared up to launch the City Bus. Mercedes Benz has successfully launched the City Bus in India and has even announced the inauguration of their City Bus facility in Chakan near Pune.
City Bus is launched with exciting new exterior and interior features which are spacious, comfortable and high in fuel efficiency and are Euro IV compliant with a BlueTec diesel engine technology. Its low entry design is ideally suited for passengers with restricted mobility as there is even the facility of a wheel chair ramp. High cushioned sears, air conditioning and a number of other conveniences and comforts have been added to ensure passenger satisfaction. Besides this, Mercedes Benz has also concentrated on driver’s comforts as driver’s cabin is also safe and fitted with pneumatic seats with all switches and controls conveniently placed within arm’s length.
High on fuel efficiency, quality and comfort and low on auto emission, maintenance and price is what will ensure its popularity in the Indian market. The short distance bus targeted for travel within cities will have a 37-seat capacity.
Base model of Mercedes Benz City Bus is available for Rs. 9,000,000 ex factory, Pune, and is the first model to comply with all the requirements of the bus body code and to be certified with bus body code certification in India. The low entry bus which is priced at Rs 90 lakhs ex-factory Pune is expected to hit roads soon and no confirmation on orders have yet been announced.
Daimler Buses Head, Hartmut Schick expressed that urbanization is increasing the demand for mobility in India. He further added that the demand for buses within a city is growing because of easy accessibility to various locations in a city. Mercedes has done exceedingly well in the inter-city bus segment in India. Mercedes Benz is confident that the City Bus will sell well because of exceptional quality offered at a competitive price. The number of individuals belonging to low income groups or middle class groups traveling by bus within the city is exceedingly high in India. Mercedes is a smart player that knows the game all too well in the Indian automobile market.
Head of Daimler Buses, Hartmut Schick had this to say, “Our 2-axle and 3-axle buses have been very well received in the Indian market. Our foray into city buses will now enable more and more people to ‘Travel with the Star’. We will participate in the Indian market growth by expanding our bus business with a superior-quality low-entry city bus for the Indian market. The Mercedes-Benz City Bus we present today is hence key for Daimler Buses’ strategy for India. As the inventors of buses and one of the largest bus makers of the world, we are confident that our solutions will appeal to the demanding Indian customers.”
Daimler has appointed Markus Villinger as Head of Buses for India. He went on to say, “India is a fascinating market and there is a rising demand for robust, reliable and efficient city bus transportation. Our City Bus is designed to fulfill these requirements. The respect for brand Mercedes-Benz in India is legendary, and we shall try to deliver as far the expectation of our discerning customers and their passengers in India. Our production line at the Pune plant combined with body-building from our captive partner MCV, will ensure our uncompromising standards of quality are maintained in India. I am extremely excited to be part of this growth story and hope together we can realize our ambition to make more people in India ‘Travel with the Star’.”