Daimler’s Asia Business Model lets it leverage Mitsubishi Fuso Truck & Bus Corporation (MFTBC) and Daimler India Commercial Vehicles (DICV) strengths. Fuso trucks made in India are being exported to new markets in Africa and South East Asia specifically. Last year DICV started producing 5 new FUSO truck models that were immediately exported to Kenya, Sri Lanka, Zambia, and Tanzania.
Dr. Wolfgang Bernhard, Daimler Board of Management member responsible for Daimler Trucks & Buses said, “As a global manufacturer of commercial vehicles, we want to expand our leadership in traditional markets and develop new markets. We employ intelligent platforms to align our products optimally to the requirements of each market. FUSO plays a central role for the major African and Asian growth markets. Our brand FUSO is well established in Africa and Asia. In combination with the products from our Indian production, we want to increase our sales in these important growth markets. ”
Dr. Albert Kirchmann, Head of Daimler Trucks Asia and MFTBC President & CEO said, “In a growing economy results in an increased demand for the transport of goods. Of this we intend to benefit in Southeast Asian and African markets with FUSO. 2014, we managed a successful start with FUSO in Africa, but we are not concerned about the rapid success. Our activities in these countries are long-term. ”
To generate further growth, Daimler Trucks Asia has planned 300 million euro in investments in international sales and production structures between 2014 to 2018. By 2020, the company looks to sell 290,000 units of FUSO and BharatBenz commercial vehicles. Gradually, FUSO trucks are to be delivered in 11 other export markets: Bangladesh, Brunei, Indonesia, Malawi, Malaysia, Mauritius, Mozambique, Seychelles, Zimbabwe, Thailand and Uganda. Daimler Trucks Asia growth through MFTBC and DICV sees both companies rely on an integrated product portfolio for variety and optimized production network through their truck production plants in Kawasaki, Japan, and Chennai, India.