Daimler India Commercial Vehicles (DICV) domestic sales were up 37 percent to 14,000 units in 2015 owing to its robust product lineup, and lively export business.
New mining and construction segment DICV offerings are focus oriented and strengthen strategic direction. Erich Nesselhauf, Managing Director and CEO Daimler India Commercial Vehicles says 2015 has been successful with growth in the domestic market, and in export business.
2016 is dotted with BharatBenz product generation launches with DICV committed to sustainable business growth as part of Daimler Trucks Asia. Indian-made FUSO trucks will help tap into important growth markets in Asia, Africa, and Latin America.
DICV domestic sales increased by 37 percent to 14,000 units in 2015. Since launch in September 2012, DICV has introduced 20 products to boost India’s Commercial Vehicle segment. As on date, more than 30,000 BharatBenz vehicles have since been delivered to customers, and in doing so, the company has managed to surprise many.
Demand for BharatBenz products in 2015 was up, specially in the heavy-duty segment. Applications for mining and construction segments, like BharatBenz 3143 CM was popular among customers and sets precedence for introducing a range of special purpose vehicles to take on other parts of this segment. The FUSO-branded export business grew positively.
Daimler India Commercial Vehicles started bus production at the Oragadam plant last year. An entry into the bus segment was marked with BharatBenz staff buses and Mercedes-Benz Super-High-Deck (SHD) luxury coach. BharatBenz high-powered engine trucks, BharatBenz heavy-duty tractors were introduced.
BharatBenz 3143 CM Super-Heavy-Duty truck was localized in India. The company surpassed the 4 million exports mark of Indian-made parts to Daimler Truck entities globally.