Daimler trucks priced at Rs 15.7 lakhs onward arrive in India via BharatBenz: Aims to revolutionize trucking in India

Daimler India Commercial Vehicles Pvt. Ltd. has made its foray into the Indian heavy duty commercial truck market with the launch of a three new trucks from a range of seventeen. These three trucks namely the 2523R, 3123R and 2523C have been launched for haulage and construction segment. These trucks will be available to buyer through a number of new and state of the art dealerships which have been opened all over the country. Based on tests carried out, these trucks are reliable, fuel efficient and will enable one to compete in their respective markets with ease.

These trucks have been developed on the Mercedes Benz Axor platform and have features that are conducive for Indian customers. A six cylinder engine capable of putting out 230 HP of power is outfitted within these three truck models which also boast of features like intelligent utilized fuel injection, balance type rear suspension as also inter wheel/axel differential and engine-Brake system.

Dealerships through which these trucks will be available boast of 24×7 services as also exclusive packages and offers for customers. Tie up with financial institutions and backed by Daimlers Financial Services, customers will be able to avail many offers and reap benefits of products all situated under a single roof. BharatBenz has dealerships in the southern and western region and is looking to expand its reach in the northern region of the country too.

For more information, scroll down.

The prices are as follows
25 Ton Rigid Truck 15.7 lacs to 17.2 lacs
31 Ton Rigid Truck 18.7 lacs to 20.2 lacs
25 Ton Tipper 22.4 lacs to 23.1 lacs

In the image below,

(Left to Right) –     1. Mr. Erich Nesselaauf (V.P. Purchasing / Logistics)

                                         2. Mr. Sanjiv Khurana (V.P. Controlling & Finance, CFO)
                                         3. Mr. Marc Llistosella (MD & CEO)
                                         4. Mr. V.R.V. Sriprasad (V.P. Marketing, Sales & After Sales)
Auto News Release

BharatBenz delivers the Power to Indian Trucking

•             Booking and delivery for three Heavy-duty  trucks in 25t and 31t GVW category has started

•             India’s most fuel efficient trucks in the segment

•             State-of-the-art dealerships ready in South & West, North & East to follow in the next weeks

•             14 more models/ platforms to follow in next 17 months

Mumbai: Daimler India Commercial Vehicles Pvt. Ltd. (DICV), the 100% Indian subsidiary of the world’s N0. 1 truck manufacturer Daimler AG, today launched its first set of trucks under the BharatBenz brand in Mumbai. – in the presence of media and dealers of BharatBenz.

The three Heavy Duty BharatBenz Trucks – 2523R and 3123R for the haulage segment and 2523C for the construction segment – will now be commercially available through a growing number of state-of-the-art dealerships..

Speaking on the occasion, Mr. Marc Llistosella, Managing Director and CEO, DICV said: “Today is an important milestone for all of us at Daimler and Indian trucking. From today, Indian truck buyers will have a new choice. A choice, for trucks that are more fuel efficient, more reliable and in the end make them more successful. BharatBenz is here, and we are proud to have delivered on the promise we made since 2010 – to launch our trucks in September 2012. We will drive the change in the Indian market with a whole new product , sales and service experience for our customers”

The three Heavy-Duty trucks launched today, are only the first in a range of 17 models that are going to be launched over the next 17 month. Eight of them where already presented to the market in a large-scale customer-event in March this year.

BharatBenz offers value-for-money trucks with a strong focus on Total Cost of Ownership (TCO).  Having undergone grueling tests – both at the state-of-the-art test track at its plant and on various Indian terrains, these trucks have been built in with a promise of best-in-class reliability and performance. The proven fuel efficiency of BharatBenz trucks is a major advantage, especially in the current day scenario where fuel prices are sky-rocketing.  These trucks boast of fuel efficiency that is a minimum of 10% better, in comparison to existing products in the market.

The Heavy-Duty Trucks, based on the Mercedes-Benz Axor platform, have been localised to suit specific needs of Indian customers, featuring a six-cylinder engine with 230 HP (170 KW). in all three variants. The trucks introduce a host of industry first features to enhance Safety & Performance. They boast of features like the intelligent-unitized-fuel-injection system, balance-type rear suspension and inter-wheel differential in the haulage trucks and inter-wheel/inter-axle differential locks in the construction trucks, the unique “Engine-Brake” system, to name a few..

Mr. V.R.V. Sriprasad, VP, Marketing, Sales & After-sales, DICV, said: “BharatBenz trucks will now be available through a state-of-the-art dealership network. This network will offer complete sales consulting, 24X7 after-sales service with advanced interactive vehicle diagnostics, roadside assistance for best service reach, leading to the lowest turnaround time in our workshops. These dealerships will also provide tailor-made financial services/service packages – ensuring comprehensive attention to our customers – all under one roof. LOI’s have already been issued for setting up these facilities in over 100 locations in the country, covering the most prominent trucking routes and hubs. BharatBenz dealerships are already operational in South and Western regions, and will open facilities in the north and east in the coming weeks”.

“Importantly, we have focused on enhancing the value to our customer by offering a significant fuel efficiency advantage and aggregates engineered for long lifespan and longer service intervals. This, in turn, will reduce the operational cost and keep the trucks performing at full potential for longer periods of time, thus enhancing their useful life in our customer’s fleet” he added.

Backed by the financial power and expertise of Daimler’s financial arm – Daimler Financial Services – customers will benefit from the captive financier under the name of ‘BharatBenz Financial’. BharatBenz Insurance, India’s first Branded Commercial Vehicle Insurance, offers cashless facility including zero depreciation and a host of other value-adds. This integrated approach will offer the customers the combined benefit of products and financial services under one roof, making ownership a hassle-free experience.

BharatBenz also has tied up with four leading Indian financial institutions – HDFC Bank, ICICI Bank, Sundaram Finance and Kotak Mahindra Bank Ltd., who will offer tailored financing solutions for customers. Additionally, several other banks & NBFCs have also approved BharatBenz products with attractive terms & conditions. Cholamandalam, SREI, Magma, IndusInd Bank, Axis Bank, YES Bank, Reliance Capital, Shriram Transport Finance, L & T Finance, to name a few.