Incoming orders and the precise array of products in a right market is what has made the company a leader in this sector, a position which the company is well equipped to retain. The company will also be concentrating on growth, efficiency and increased technology as they will be on global markets. The European market is going through a difficult patch though this is counterbalanced by North American markers which are showing better stability. Markets of Japan and Brazil are also favorable where sales of commercial vehicles are concerned.
In India, the company sold 2,700 units of BharatBenz vehicles in the period January to June 2013 and has taken fourth place in India rankings where new truck registrations were concerned in May. The company continues to strive to retain its position with the first batch of Fuso brand trucks being produced from Chennai, India. These trucks will be making their way to Asia and Africa while they were also delivered to Sri Lanka at the end of May.
Dr. Wolfgang Bernhard Daimler Board of Management member responsible for commercial vehicles said, “I experienced a very steep learning curve these past three months — not only behind the steering wheel of a truck but, more importantly, during my many visits and discussions in the global Daimler Trucks division. I’m very impressed and thrilled to see how skilled, dedicated, and passionate our employees are worldwide.” “Daimler Trucks’ valuable brands, global positioning, products and technologies that are right for their markets, and huge potential for additional economies of scale provide it with ideal conditions for defending and strengthening its leading position”, he added.
“The past three months have taught me that Daimler Trucks is very well positioned,” said Bernhard. “At the same time, we can’t afford to slacken our pace if we want to use this basis to deliver even better results. This way we will achieve our goal of becoming the leading global truck manufacturer in every respect.”