DC Design, the popular automotive design firm in India, recently made a comeback as ‘DC2’
DC Design was not going through the best of times in the last few years and was at the verge of being shut down. However, the firm headed by automotive designer Dilip Chhabria has made a comeback with a new brand name, DC2. The company announced its new business direction with multiple product introductions on Facebook. We have also shared a few of them, such as Madhuri Dixit’s Toyota Innova Crysta customisation.
Besides many readily-available customisation choices, DC2 has also revealed a range of concepts and renders. DC Design may not be the best at making good-looking products but its works definitely grab a lot of attention. Furthermore, the company rarely lets itself down when it comes to interior customisations. Now, DC2 has unveiled a rather interesting concept over the Hindustan Ambassador.
DC2 has reimagined the classic sedan in an EV avatar. Before judging its weird proportions, one should appreciate the render quality that has gone into the project. To a great extent, it looks real thanks to the brilliant lighting and environment-blend. Compared to the Ambassador avatar we have seen and missed, DC2’s EV recreation is completely different. In fact, it is even different from the old DC Ambierod concept that was revealed in the late 2000s.
To immerse into its details, the DC2 Ambassador EV concept’s three-box design is predominantly rounded. However, shoulder lines and wheel arches follow an edgier or boxier approach. The wheel arches seem to have taken ‘inspiration’ from none other than Lamborghini. The chrome wired wheels are a decent addition but a set of neat-looking multi-spoke alloy wheels could have been better.
All around the concept, there are ample treatments of chrome including the signature bonnet ornament, which in this case, extends further back before breaking just before the windshield. The front and side DLO (Daylight Opening), as well as A-pillars, also boast of a thick chrome outline. Being a concept, practicality was not a priority in the render. This is particularly evident from its three-door configuration. On the contrary, the original model was a large and spacious sedan (not necessarily the most space-efficient) with a sofa in the rear.
As of now, DC2 does not have any plans to make it road-ready. Still, the company is willing to give it a try if there is enough demand. If it does hit the market, one can expect the car to have a high price tag — be it with petrol, diesel or electric powertrain. In this regard, a DC Hammer (Mahindra Thar customisation) was recently up for sale online at a ridiculous asking price.