Boby & Maradona Gold Diamond is a Kerala-based MNC jewellery maker with global ambitions. Yes, Maradona in the name does imply that the legendary Argentinian footballer is one of the partners!
The jewellery brand which is a part of the Boby Chemmanur group has recently commissioned DC Designs to come up with a custom mobile Jewellery store.
DC has pimped up a Scania G410 truck with an interesting trailer that is designed to be the mobile jewellery store. The whole set up is named as ‘Parakkum Jewellery’ which translates into flying jewellery.
The tractor trailer is finished in yellow to represent the color of gold. The container has a swanky design with translucent glass panels. The air-conditioned mobile jewellery store was inaugurated in Kozhikode and is set to tour the deeper parts of Kerala. This appears to be the first such mobile jewellery store concept in the country.
We hope the DC designed mobile jewellery store tours the state with an entourage of security personnel. The G410 is powered by a massive 12.7-litre diesel engine which is mated to a 14-speed gearbox to produce 410 PS and 2,150 Nm of torque.
DC has added a football-like dome on the tractor’s cabin to signify Maradona’s involvement in the jewellery brand.