Daimler India Commercial Vehicles Pvt. Ltd (DICV) is working hard on their Asia Business Model to strenghten growth in the region. As industry leaders, the company is well aware of market requirements and is constantly upgrading their products and optimizing trucking solutions to meet the growing needs of their buyers. To remain in a prime position, DICV has devised a new program called DT#1 – Daimler Trucks No.1 to take into consideration market requirements.
This has resulted in the soon to be launched truck portfolio from FUSO Made in India. The company will also be concentrating on exports and ‘Future Focus Markets’ are also part of the company strategy wherein they will concentrate on markets of Asia and Africa thereby building models specifically to suit the requirements of customers in these regions. These trucks will be established under FUSO brand while the commercial vehicle portfolio will also be offered by Daimler in due course.
This new Asia Business Model will ensure that Daimler reach acclaim in Future Focus Markets besides augment sales in markets of Indonesia, Malaysia and Taiwan. The company has set a sales target of over and above 500,000 units by 2015 and to over 700,000 units by 2020.
Dr. Albert Kirchmann, President & CEO – MFTBC and Head of Daimler Trucks Asia said, “With the Asia Business Model we are bringing our operations to the next level in order to support our existing and new customers with the right products and the best service in Asia and Africa.” “With the united forces of MFTBC and DICV, we are effectively moving ahead of our competitors in terms of bringing concepts into reality. Daimler Trucks is already profiting from synergies between MFTBC and DICV in procurement and production, as well as in the product portfolio. I am already excited to being able to offer our customers an extended FUSO product portfolio of modern, robust and economical trucks soon, based on the established Daimler Trucks technical product platform.”
Mr. Marc Llistosella, Managing Director and CEO – DICV, said, “We recently demonstrated the viability of our ‘Daimler Quality-Made in India’ product concept with our milestone of over 1,000 BharatBenz trucks sold within 3 months from its launch in late September 2012. Now we are going another step forward.
In our state-of-the-art plant in Chennai we have begun production of BharatBenz and are ready to produce FUSO trucks under one roof. While we continue to focus on the Indian market with our BharatBenz vehicles, MFTBC will service the rising demand in the Asian and African regions with its portfolio of robust FUSO trucks from Chennai”.