The Delhi Diesel ban proved to be a spanner in the works for automakers like Mahindra, Toyota, Mercedes, JLR, Audi, etc. but if at all there is one OEM which reaped massive benefits due to the anti-diesel rule, it was Maruti Suzuki.
In the period between April to July 2016, Maruti’s market share in the NCR jumped to 51%, thanks to its predominantly petrol oriented portfolio. The strong response for its new products like Ciaz, Baleno and Vitara Brezza also played a crucial role in company’s overall performance.
With the sentiments against diesel cars growing, Maruti’s market share in the NCR increased by 5% in the last 18 months. The trend is similar in other major markets like Mumbai, Bengaluru, Chennai, Hyderabad, Pune, Ahmedabad, Jaipur, Lucknow, etc.
The top 10-12 markets generate close to 40% of Maruti’s total sales. So the growth in urban areas managed to off-set the automaker’s weak rural performance. Speaking about the increased market share in the NCR, RS Kalsi, executive director, sales and marketing, MSIL, told ET that new technologies like SHVS mild hybrid and AMT played a crucial role in Maruti’s recent sales spurt.
The Nexa premium dealership network also have gone a long way in uplifting Maruti’s brand image and bring in more volumes from the urban market.