In the 2012 APEAL Study conducted by J D Power and Associates, two Dodge models Charger and Challenger have ranked highest in their categories. This is the second year in a row that these brands have made it to the top spot while Dodge has been ranked as the most improved of all industry brands according to the study.
It has been eight years in a row that J D Power and Associates are conducting this Automotive Performance, Execution and Layout – APEAL Survey. This global marketing information services firm founded in 1968 by James David Power III, conducts surveys of customer satisfaction, product quality and buyer behavior in the automobile sector. In their 2012 study it was found that the Dodge Brand had improved by 21 points while the Ram brand had improved by 19 points.
Dodge Charger in the Large Car category was ranked the highest while Dodge Challenger was highest in Midsize Sporty category and what is even more noteworthy is the fact that these two vehicles have been thus classified for the second year in a row. APEAL Study scrutinizes each new vehicle on the basis of owner’s satisfaction with regard to design, content, layout and performance during the first 90 days of ownership.
News release: Two Dodge Models Rank Highest in Their Segments In J.D. Power And Associates 2012 APEAL Study™
Dodge Charger and Challenger ranked highest in their respective categories for second year in a row
Dodge is most improved of all industry brands in study
All returning Chrysler Group LLC brands improve over last year’s scores
Chrysler 300 finishes second behind Dodge Charger in “Large Car” segment
Fiat 500 finishes second in “Sub-Compact Car” segment in its study debut
Chrysler Group LLC today announced significant improvement in J.D. Power and Associates’ U.S. Automotive Performance, Execution and Layout (APEAL) Study™. All Chrysler Group brands, except FIAT, which makes its study debut, have improved scores over last year’s results. The Dodge brand was the most improved in the industry, increasing 21 points. The Ram brand improved with a 19-point increase.
The Dodge Charger ranked highest in the “Large Car” segment and the Dodge Challenger topped the “Midsize Sporty” segment. This was the second year in a row both vehicles ranked highest in their respective classes.
“This year’s study results are a clear indication that Chrysler Group’s focus on quality, design and performance is being recognized and appreciated by customers,” said Doug Betts, Senior Vice President – Quality, Chrysler Group. “We listen to our customers and continually implement changes to our vehicles to meet, and exceed, their needs.”
The Chrysler 300 finished second in the “Large Car” segment behind the Dodge Charger, and the Fiat 500 made its study debut finishing second in the “Sub-Compact Car” category.
The APEAL Study examines how gratifying a new vehicle is to own and drive, based on owner evaluations of more than 80 vehicle attributes. Unlike IQS, which measures short-term quality, the APEAL Study identifies consumer likes and dislikes about their vehicle during the first 90 days of ownership, particularly regarding vehicle design, content, layout and performance.