DSK Motowheels has ensured solid groundwork to ensure market traction once Benelli bikes were launched in India. Having first shown the DSK Benelli range of 5 bikes to be launched late in 2014, the company spent the past few months ensuring they could reach more markets and chose to establish dealerships before making the bikes available.
DSK Benelli reports 300 plus bookings registered across nine dealerships in India. The company already operates showrooms in Pune, Mumbai, Bengaluru, Chennai, Ahmedabad, Delhi, Hyderabad, Kolkata and Goa. Indian superbike industry growth has been noticeable, and DSK Benelli’s initial bookings further strengthen demand in this segment. DSK Benelli showroom in Pune confirms 40 bookings in just 10 days.
DSK Motowheels’ looks to establish Benelli’s presence in strategic locations for strong brand positioning in key markets. DSK Benelli superbikes are being assembled and sold by DSK Motowheels in India. The latter is responsible for service and spares too. Alongwith a solid sales and service network, a 24×7 on call breakdown service is available. DSK Benelli range of superbikes on sales in India at present are TNT 300, TNT 600i, TNT 600 GT, TNT 899 and TNT R 1131cc.
DSK Benelli also showcased TNT 25, Blackster 250 and Trek Amazonas at 2015 India Bike Week in February. The company will also launch these bikes in India.