DSK Benelli India launch in March, price Rs. 3.5 lakhs – Rs. 14 lakhs
DSK Motowheels is going to launch 5 Italian superbikes from Benelli in March, including TNT 300, TNT 600i, TNT 600GT, TNT 899 and TNT 1130. These bikes will be sold through 8 new DSK-Benelli dedicated dealerships in cities of Delhi, Mumbai, Pune, Kolkata, Ahmedabad, Hyderabad, Bengaluru and Chennai, which will be followed by Chandigarh.
DSK Benelli will not have more than 20 outlets in the first year, meaning we can expect another up to 12 showrooms opening up in Tier II cities. By 2016-end, the brand will have around 40 touch points.
All five models will be available for sale across the nation, at price starting Rs. 3.5 lakhs to Rs. 14 lakhs (ex-showroom). Benelli TNT 300, TNT 600i and TNT 600GT will be brought in as CKD kits from China and assembled at DSK Motowheels’ plant in Wai near Pune. The meaner machines, TNT 899 and TNT 1130, will be imported as CBU from Italy.
In the estimated 10,000 units per annum Indian superbike market, DSK Benelli is expecting to sell 3,000 units in the next financial year. By that time the market could expand to 15,000 units a year.
Via – Economic TImes