It has been a few months since Emilia Romagna region was hit by earthquakes which devastated the area and caused much damage and hardship to its residents. This has caused heartbreak to officials at Ducati who decided to do something to help the people in this area.
On 4th August 2012, a ceremony was held at the Ducati Factory in Borgo Panigale where three vans Volkswagen Crafter Kombi were donated to the region. These vans were purchased through fund raising between employees of Ducati, Ducati Clubs and the company. At the handing over ceremony, keys of these three vans were handed over to Ferioli Fernando, Mayor of Finale Emilia, Claudio Broglia, Mayor Crevalcore Accorsi and Rudi, Mayor of San Possidonio.
These were the 3 most hit regions during the earthquake which is home to many Ducati employees and a number of Ducati suppliers many of whom suffered immense losses due to their facilities being ravaged in the earthquake. Funds were collected through various activities conducted by the company. Online sales, fund raising events, collections from company promoters and guarantors, the company and club were put together for the purchase of these vans.
Read the press release below for more information.
Ducati helps earthquake-hit area of Emilia with donation of three Volkswagen vans
Just a few months after the major earthquake that hit the Italian region of Emilia Romagna, a simple yet heartfelt ceremony at the Ducati factory in Borgo Panigale, Bologna was held on Friday, 3 August to mark the donation of three Volkswagen Crafter Kombi vans, purchased with funds raised by Ducati workers, Ducati Clubs from all over the world and, of course the company itself.
At the ceremony, attended by company managers and hundreds of company employees, Gabriele Del Torchio, CEO of Ducati Motor Holding, formally handed over the keys to three Volkswagen Crafter Kombi vans to Fernando Ferioli, Mayor of Finale Emilia, Claudio Broglia, Mayor of Crevalcore and Rudi Accorsi, Mayor of San Possidonio. The ceremony represented solidarity from Ducati for three of the region’s hardest-hit towns that are also home to many Ducati employees and several of the firm’s suppliers whose facilities were damaged in the earthquake.
In addition to the three mayors, the handover ceremony was also attended by Giancarlo Muzzarelli (Industry Councillor for the Region of Emilia Romagna), Giacomo Venturi (Vice President of the Province of Bologna) and Elena Malaguti (Education and Culture Councillor of the Province of Modena).
The fund-raising began immediately after the earthquake and continued until World Ducati Week 2012, the international Ducati rally held from 21-24 June 2012 at Misano Adriatico. The event attracted over 65,000 visitors and enabled Ducati to involve Ducati Owner Clubs from all over the world and the vast Ducati community who all responded to the appeal enthusiastically and generously. Fund-raising was organised by trade union representatives from the company and, in addition to donations made by Ducati , Ducati employees and Ducati Clubs, a series of initiatives linked to on-line Ducati website sales also helped to increase the proceeds towards the purchase of the three vans.
Photo: Ducati delivers three Volkswagen vans to the mayors of Finale Emilia, Crevalcore and San Possidonio.