Ducati sales reach targets as per President’s announcements at World Ducati Week 2012
Ducati President Gabriele Del Torchio has stated that Ducati sales are as per targets for the year 2012. Sales were up 12% while revenues were up 20% during the month of May 2012. These figures were revealed at the World Ducati Week which saw a colossal congregation of Ducati fans and owners. WDW was held from June 21 to 24, 2012 at Misano World Circuit in Misano Adraitico.
Ducati sales in national and international markets are seeing an upsurge ever since the start of this year. Sales and profit figures were positive despite the economic downturn and slower sales being witnessed by the auto sector. May was Ducati North America’s best month yet with a massive increase in sales over the previous year. The company sold 1782 bikes in the month of May resulting in an increase of 49% over those sold in May 2011.
These sales figures also broke the company’s all time sales records set in June 2008. It is the all new Ducati 1199 Panigale superbike and 848 Streetfighter that are behind these spectacular sales records. Ducati’s Diavel and Multistrada models also contributed to increased sales during the past month.
Ducati was founded in 1926 and has been producing sport bikes since 1946. Their range of super sports bikes includes Diavel, Hypermotard, Monster, Streetfighter and Multistrada. Ducati competes in a number of sporting events with an official team World MotoGP. The company has won 17 Manufacturer’s titles and 14 riders titles and last year reached the milestone of 300 race victories.
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Ducati President announces record sales figures
During a press conference held at the World Ducati Week 2012, the President of Ducati Motor Holding, Gabriele Del Torchio, has highlighted Ducati’s constant growth and record-breaking sales (+12%) and revenues (+20% YTD) achieved by Ducati in May 2012.
Ducati’s massive gathering of passionate fans and owners from all over the world – World Ducati Week, running from 21-24 June at the Misano World Circuit in Misano Adriatico – provided Gabriele Del Torchio an ideal platform from which to deliver the latest figures from Ducati’s international market and the excellent sales results that the Bologna-based premium motorcycle manufacturer achieved during the opening months of 2012. Despite a difficult market and a slowing global economy, Ducati continues to grow and improve in terms of market share, output volumes and sales, clearly highlighting the security of a company that is now well structured, strategically organised and ready to move into the future with a change of ownership.
“This is my third WDW and a key moment for everyone who works at Ducati,” said Mr. Del Torchio at the Press Conference. “Through this event, we have the opportunity to share our passion and pride in being part of a prestigious, long-standing brand such as Ducati with the thousands of Ducatisti who have ridden to the Riviera Romagnola from all over the world. We are on the brink of a new era, one that the company begins in the knowledge that all the goals set together with Investindustrial have been achieved brilliantly.
“Since 2006 we have doubled our market share and sales and there has also been a net improvement in our financial position. Today, Ducati is a rock-solid company that has aroused the interest of Europe’s largest car maker with whom we’re now ready to begin a new and equally exciting adventure.
“The hard work done by everyone at Ducati has paid off and the results confirm the soundness of the strategies implemented from 2006-2011. Thanks to policies focussed on product development, ever-higher investment levels, careful marketing aimed at making the Ducati brand ever-more admired and respected worldwide and the development of emerging markets, Ducati saw revenues grow from €305 million in 2006 to €480 million in 2011 while EBITDA rose from €27 million in 2006 to €94 million in 2011. The number of employees has also increased, from 1043 in 2006 to 1193, the number working at Ducati today.
“Over these years we have developed the most exciting and innovative product range in our long history, launching no less than 17 new models. These include the Multistrada 1200 in 2010, the Diavel in 2011 and the most recent, the 1199 Panigale. These successes contributed enormously to the increase in sales, which rose significantly from 35,300 bikes in 2006 to 42,200 at the end of 2011.
“Despite the shrinking international market (over-500cc = -4% YTD) and after 2011 proved to be the best in Ducati’s history, we understandably felt optimistic going into 2012, which promises equally significant levels of satisfaction and achievement. In fact, during May 2012 we achieved an absolute record with motorcycle sales of over 6,500, a 12% growth compared to May 2011. In the US market, sales increased 48% and on Asian markets a staggering 238%. Positive signs have also been seen in Europe, where in France, for example, sales increased by 13%. Altogether, Ducati saw sales increase by 12% but, even more significantly, revenues increased by 20% (May YTD), highlighting both the increased volumes and the improved product mix. These are achievements that we want to share with our community, with our public, with the Ducatisti who have come here to Misano from all over the world for the seventh edition of World Ducati Week.
“Sadly, we will all be aware of the devastation caused by the recent earthquake on the Po Valley plain north of Bologna and its impact in terms of extensive material damage and loss of life. The people, institutions and businesses of Emilia are fighting back bravely, demonstrating admirable strength of spirit and social solidarity. Nevertheless, despite everyone’s best efforts, some slowing of output will be inevitable. Yet thanks also to results such as these, we can look to the future with the strength and optimism that are vital to achieving even greater growth.”
Founded in 1926, Ducati has been producing sport-inspired motorcycles since 1946. Their motorcycles are characterised by “Desmodromic” performance engines, innovative design and avant-garde technology. Covering several market segments, Ducati’s range of motorcycles are divided into model families which include: Diavel, Hypermotard, Monster, Multistrada, Streetfighter and Superbike.
These authentic icons of “made in Italy” are sold in over 80 countries around the world, with concentration on the European, North-American and Asia Pacific markets. Ducati competes in both the World Superbike Championship and, with an official team, the World MotoGP Championship. In Superbike Ducati has won 17 Manufacturers’ titles and 14 Riders’ titles and in 2011 passed the historic milestone of 300 race victories. Ducati have participated in MotoGP since 2003, and took both the Manufacturers’ and Riders’ titles in 2007.