Ducati sold a total of 7,309 bikes in April 2015, a 29 percent increase over sales in 2014 and way past their highest ever monthly sales registered till date (which was 6,500 back in May 2012).
First quarter sales stood at 17,881 units with Ducati Scrambler being the company’s bestselling bike. In Italy, where Ducati has reported a 69 percent increase in sales, apart from Scrambler, 1299 Pingale and Multistrada 1200 also added to this growth. Deliveries of the Scrambler have also commenced in the US which is expected to further boost sales for the company in coming months. India launch of Scrambler is later this month.
Ducati Scrambler is the least expensive offering in the company lineup. Here in India, it will compete favorably on the price factor with Kawasaki Z800 and Triumph Street Triple. Market launch in India is scheduled for the month of May while company dealers have opened bookings at a down payment of INR 2 lakhs with final pricing in the region of INR 6.5-7.5 lakhs.
Ducati Scrambler is powered by an L twin 803 cc engine offering peak power of 75 PS and peak torque of 67.7 Nm mated to a 6 speed transmission. It sports 330mm disc brakes in the front and 245mm disc brakes at the rear while the Scrambler sits on Pirelli tyres. Scrambler is produced from the Ducati plant in Thailand from where it makes its way to global markets and from where, upon launch, it will come to India.