Hero Cycles supports WWF India Earth Hour Cyclothon

Earth Hour Cyclothon ‘Pedal for the Planet’ raised awareness about climate change and was held on 22nd March. Earth Hour this year on 28th March appeals to all to switch off non essential lights from 8:30-9:30 pm. Earth Hour Cyclothon was organised by WWF India with support from Hero Cycles and powered by UT Bikes. The event has been held since 2009 in Shimla a week before Earth Hour.

Earth Hour Cyclothon Hero Cycles
Hero Action Team at 2015 Earth Hour Cyclothon ‘Pedal for the Planet’ to raise awareness

Pankaj Munjal, Hero Cycles Co-Chairman and Managing Director says a rapidly deteriorating environmental conditions requires us to make concerted efforts in environment conservation to maintain ecological balance. We should consider this a responsibility and duty to future generations. Hero Cycles is delighted to join hands with Earth Hour campaign. Cycles are an environment friendly and greener lifestyle choice, being a sustainable transport mode.

Introducing cycling as a lifestyle choice helps save energy and ensure zero contribution to pollution. 2015 Earth Hour theme is India Unplugged encouraging all to switch off, and explore a cleaner and sustainable lifestyle through renewable energy solutions. Earth Hour campaign calls for use of household products powered by renewable energy, use of renewable energy solutions for running business operations and production processes, and Government policies favourable towards production and uptake of renewable energy.

Arti Gupta Project Coordinator WWF-India says Earth Hour brings the world together in expressing concern over climate change. In India, the campaign spans more than 150 cities to create awareness on renewable energy and encourage change. Alongwith the symbolic switch off, people are encouraged to make sustainable choices to conserve resources. Earth Hour Cyclothon is a WWF-India event to Earth Hour.