En Route Flo is the answer to Mumbai’s traffic problems. Instead of bearing the heat, traffic snarls and jams, commuters can now enjoy taxi entertainment like never before. Going by the name Flo, this is the first ever taxi entertainment offered in the city of Mumbai that offers entertainment and advertising opportunities to take your attention away from the tedious and time consuming travel within the city limits.
Flo is a tablet like device that is installed in the customer’s seat headrest. It offers information of the city, weather updates, most congested routes and other relevant information besides music, advertisement, sports, and fashion and lifestyle tips. Flo offers companies a new platform to advertise their products.
Understanding the needs of commuters and offering them ways of enjoyment during the tedious office hours is one way in which Flo has gained an edge over other forms of advertising. It has attracted the attention of advertisers such as Volkswagen, The Economist and Siemens who would want to showcase their products and services to a select audience on the move.
Content Head at En Route Media, Shikha Modi had this to say. “We understand that passengers want to relax during their cab journeys, so we make sure the content we select consists of a mix of light entertainment, quick tips, news updates and local information. The passengers’ feedback to this bouquet of videos is constantly being monitored through our smart backend servers. That way we are able to provide content specifically tailored to the audience’s preferences.”
Head – Marketing, CNBC-TV18, Saket Saurabh had this to say. “We’re always looking at new and innovative ways to reach our viewers. Flo offered us a differentiated & captive platform and offers us an additional medium to sample our channel.”
Marketing Head – Zee News Ltd Rohit Kumar says, “Flo is a great digital medium which captures attention instantaneously, we have partnered with En Route to deliver special news capsules of the week and run live news tickers on their screens for people who are always on the move.”
As per Red Bull India, “Flo is a fantastic opportunity to showcase the World of Red Bull. Whether it’s the high action sports content featuring feats like the first Formula One car at the World’s highest motorable road or whether it’s giving Indians a taste of the world’s best break dancers at Red Bull BC One, Flo is the perfect vehicle to reach a captive audience. As Red Bull moves towards becoming a media company, outlets like Flo allow the company to evolve on new platforms and constantly push the evolution of sharper focused and smarter content formats”