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Eicher Polaris to launch their first ever vehicle in India on 18th June

eicher polaris flexituff lanuch

Eicher Polaris JV was formed in July 2012 with the purpose to provide new vehicles for customers with diverse needs.

The first Eicher Polaris, Flexituff vehicle is all-set for launch on 18th June 2015. It will be offered in Hard Top, Soft Top and Open Top variant; and will be produced from Eicher-Polaris plant in Jaipur, Rajasthan.

eicher polaris jv

Eicher Motors Limited CEO and Managing Director Siddhartha Lal (left) and Polaris Industries Inc. CEO Scott Wine (right) signing JV. File Photo – July 2012. Their first product, Flexituff will receive best of what Polaris (offroaders) and Eicher (CVs) are known for.

Once officially launched, Eicher Polaris Flexituff LCV with payloads capacity between 300kgs and 400 kgs will compete with a range of entry level LCVs from Tata Motors and Mahindra; the two leaders in the segment. To be more advanced than rivals, Flexituff is based on a tubular frame chassis and is made of lightweight material which also includes 20 kgs of plastic parts.

The hard top variant of Eicher Polaris Flexituff is ideally suited as a passenger carrier while the soft top and open top variant will cater to agricultural needs and small city based operations. The open top variant will be used as a goods carriage in cities as well as villages. Powered by a Crompton Greaves sourced diesel engine with 600cc capacity, fuel efficiency is expected to be at 25 kmpl.

Eicher-Polaris joint venture has invested an amount of INR 250 crores in the development of this new LCV. The initial sales target is said to be at 10,000 to 12,000 units per annum.

Of the three, its the passenger variant which is expected to be sold the most. This one is fitted with a hard top, offering better head room and comes with doors as standard. The soft top and open top variant receives no doors and is targeted for small business operations. All three variants receive frugal features that include a single wiper, basic dashboard and integrated gear level. These are a part of the cost cutting features offered so as to price the LCV competitively.

Must See – Eicher Polaris Flexituff spied in Rajasthan

Price of the Flexituff variants will be revealed on 18th June.

Eicher Polaris Hard Top

Eicher Polaris Open Top

Eicher Polaris Soft Top

Leaked patent images credit –


About the author

Pearl Daniels

Pearl Daniels

Former freelance writer, Pearl Daniels is in the auto industry since 2011, having established herself as a widely read staff writer since 2013. Her keen eye for industry news, daily need to break down latest events, and quest to not miss a single launch detail, gives you the most refreshing morning news on weekdays.

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