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Eicher Trucks and Buses new Pro Series

Indian Commercial Vehicle segment is witnessing a steady decline and hence the timing could not be better for this extensive launch. The products were unveiled at a special function held in Pithampur on December 2, 2013, where each of these trucks and buses were noted to display enhanced power and torque combinations along with a certain degree of plushness.

This range of trucks and buses is part of the company philosophy of ‘Go Pro’ with a range promising best in class fuel efficiency, augmented load bearing capacity and better up-time, all of which work in alliance to offer better profitability to buyers while at the same time addressing premium segment needs, which rely on higher power and torque combination alongwith providing more refined and sophisticated solutions.

The new Eicher Pro series trucks and buses aims to deliver best-in-class fuel efficiency, higher loading capacity, superior uptime and overall vehicle life time profitability. The new range wears a Pegasus-based front styling and are powered by new gen engines adapted from Volvo Group technology with power capacity of 180-280 hp .

Alongwith senior executives from Volvo Group, Joachim Rosenberg, Executive Vice President, Volvo Group Trucks Sales & Marketing and JVs, Asia Pacific and Philippe Divry, Senior Vice President, Trucks Joint Venture India were in attendance. The new range of trucks will come in with new generation engines with power capacities of 180 to 280 hp and will be divided into five segments Pro 1000 trucks, Pro 3000 trucks, Pro 6000 trucks Pro 8000 heavy duty trucks and Skyline Pro buses.

Fitted with a new range of Euro 6 engines recently unveiled by Eicher, the products will be launched in a phased manner with first deliveries commencing in February 2014 in a phased manner. The new Eicher Pro 8000 series is the first truck in India with cruise control, and ushers in the future of Indian trucking.

Olof Persson, President and Chief Executive Officer, Volvo Group said “The trucks launched today are the embodiment of our joint efforts over the last five years. The vital combination of the Volvo Group’s world class technology and the frugal cost expertise and management of Eicher has created a range that will set new standards amongst customers with high demands on profitability, flexibility and driver effectiveness.”

Speaking at the occasion, Siddhartha Lal, Managing Director and Chief Executive Officer, Eicher Motors Ltd. said, “The Volvo Group and Eicher Motors came together five years ago with a vision to modernize the Indian commercial vehicle industry; and we are here today to present the most professional, holistic and progressive approach to Indian trucking .Our philosophy of “Go Pro” implies that our customers can truly work with and rely on a professional partner. Eicher’s products, service and attitude are truly professional, and this enables our customers to become more productive, profitable and prosperous in their work and life”.

Delighted of the progress of the JV, Joachim Rosenberg, said, “Today Eicher is considered as the 5th brand in the competitive portfolio of Volvo Group brands. It is an integral part of the Volvo Group’s strategy to expand in Asia and other growth markets. With the launch of the Pro series of trucks by Eicher, our strategy in Asia gets further strengthened.”

“With the improvement in infrastructure and road network in India, there is a requirement of more effective transport chains. The new Pro series of trucks being revealed today is in a prime position to meet these requirements”, Mr Rosenberg added further.

Speaking at the occasion, Vinod Aggarwal, Chief Executive Officer, VE Commercial Vehicles Limited said, “Today marks an important milestone in our journey to become a significant player in the commercial vehicle industry and these new products will play a very important role in reaching our goal. The entire VECV team is extremely excited today”.

“The Eicher brand has got a strong foundation with the most advanced manufacturing facilities and product quality, backed by an all-India dealership and service reach that is highly capable. In addition, the new Pro series will provide our customers the best end-to-end solutions for their commercial transportation requirements”, Mr Aggarwal added further.

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