February 2017 Two Wheeler Sales Report | Rushlane
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February 2017 Two Wheeler Sales Report – Hero, Honda, Bajaj, TVS, Royal Enfield, Yamaha, Suzuki, Mahindra

The effects of demonetization are slowly fading and the situation in the two wheeler segment is inching towards improvement.

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We bring you sales figures of leading players in the two wheeler segment for February 2017 which we compare with sales of the corresponding month of the previous year offering a better idea of their performance under present market conditions.

Hero MotoCorp

Leading two wheeler manufacturers in India, Hero MotoCorp suffered a 4.8% decline in sales in the past month. The company reported sales to the extent of 5,24,766 units as compared to sales of 5,50,992 units in February 2016. Hero MotoCorp has confirmed that even as most of their vehicles are now BS IV compliant, post March 1, 2017 only BS IV compliant vehicles will be produced.

Honda Motorcycle & Scooter India

HMSI reported a 5% growth for the month of February 2017. The company sold 3,96,865 units in domestic markets during the past month as against 3,51,401 units sold in February 2016.

Taking into account both domestic sales and exports, the company’s YTD sales increased by 13% while market share increased by 1.4% to 27.2% in February. From March 1, 2017 the company has started production of BS IV compliant models from all of its 4 facilities across the country while AHO will be offered as standard on all models.

Bajaj Auto Limited

Bajaj noted a marginal increase in sales in February 2017. During the past month, the company sold 2,73,513 units as compared to sales to the extent of 2,72,719 units sold in February 2016. Domestic sales dipped by 6% from 1,51,141 units sold in February 2016 to 1,42,287 units sold in the last month while exports increased by 22% thus saving the company from posting negative results.

Total motorcycle sales increased by 4.11% in February 2017 to 2,44,958 units from 2,35,282 units February 2016 while domestic motorcycle sales dipped by 5.85% to 1,42,287 units in February 2017 from 1,51,141 units the same month of the previous year.

TVS

TVS Motor suffered a 3.64% decline in total sales for the month of February 2017. The company sold 2,11,470 units last month as against 2,19,467 units sold in February 2016. Total 2 wheeler sales in domestic markets dipped 5.77% and stood at 1,72,611 units in February 2017 as compared to 1,83,199 units sold in February 2016 while motorcycle sales also dipped 23.47% from 77,096 units sold in February 2016 to just 58,994 units sold in the past month.

However, the company reported a 9.8% increase in exports which went up from 34,804 units in February 2016 to 38,215 units in the last month. Two wheeler exports were up 20.3% to 33,636 units last month from 27,949 units in February 2016.

Royal Enfield

RE has reported an increase of 19% in February 2017 sales. The company sold 58,439 units in the past month as against 49,156 units sold in February 2016. Growth was noted both in domestic sales and exports with growth largely driven by models with engine capacity upto 350cc. Sales of models with engine capacity above 350cc dipped by 29% to 3,868 units.

Yamaha India

Yamaha registered a 20% increase in February sales. The company’s domestic sales stood at 68,095 units in the past month as against 56,960 units sold in February 2016.

With the new 250cc FZ25 launched in India last month with a price tag of INR 1,19500, the company says it will boost its share in the premium segment. Yamaha is targeting 1 million unit sales in 2017 while new products and expansion of 3S networks are on the cards.

Suzuki Motorcycle India

Suzuki Two Wheelers registered 44.5% increase in sales in the last month. Domestic sales and exports stood at 40,175 units. The company also recently introduced the Gixxer range and Access 125 scooter in India which are BS IV compliant while all other models will be updated to BS IV standards as well

Note – Mahindra Two Wheelers have not shared their sales report yet. Once they do, we will update the story.