Ferrari and Apple, automotive and technology giants have come together in a unique partnership which is sure to cause quite a sensation. Ferrari and Apple will be working together on some products, the first of which was seen in a Ferrari FF at the ongoing Geneva Motor Show 2013.
This Ferrari FF is being offered in a 4 wheel drive with Apple technology in the form of infotainment system through Siri Eyes Free. This voice activated technology works as a personal assistant to the driver who is able to concentrate on the sole function of driving. Passengers at the rear will be able to view movies, play video games and surf the net with the help of two iPad Minis incorporated in the back rests of the front seats.
LaFerrari is a 1 million euro four seater which was launched by Ferrari at the Geneva Motor Show. Besides sporting iPad Minis on passenger seats, the company is also in talks with Apple for broadening a partnership on in-car entertainment.