Recognizing need of the hour in favor of high end tractors and farm equipment of an advanced nature, Escorts has introduced these new tractors with a commitment to bring in more technologically advanced farm equipment in the future. Escorts will be investing more in this high end tractor segment in the coming five to seven years, in a bid to be a top leader in the tractor segment in the country.
26HP Ferrari is the entry level tractor that has been undergoing tests in various areas in the grape growing district of Nashik, Maharahstra. It comes in with a price tag of INR 8 lakhs, while it is priced at an equivalent of INR 12 lakhs in European markets and will be sold under Ferrari brand and sports the latest of technology, yet unheard of in the agro based regions of India. The company is gauging Indian markets before it decides to team up with Escorts to launch a production unit in the country.
Escorts has also introduced the new Farmtrac executive tractor series which comes in with a higher level of technology and enhanced performance, style and comfort targeting the more advanced and progressive farming segment in India. These 45, 50 and 60HP tractor series are all priced INR 6.5 lakhs, INR 6.9 lakhs and INR 7.4 lakhs respectively and gives the impression that one is in the driver’s seat of a car, complete with LED headlights, digital speedometer and a host of safety devices.