Fiat India new Chennai and Thane dealership and Fiat Caffe Coffee Festival
Fiat India has inaugurated two new exclusive dealerships in the Country. The first one has come up in Chennai. RDC Motors was inaugurated in the heart of Chennai at Nandanam, by Mr. Enrico Atanasio, MD – Fiat India. This dealership covers a total area of 5760 sq feet of showroom area while it also includes an additional 15000 sq. ft of workshop space.
RDC Motors which has been long associated with Fiat Group is now proud to become exclusive dealers for the company in Chennai where they will offer world class dealership experience to all Fiat car buyers. The dealership will exclusively cater to Fiat India and will be retailing its two prized models of Linea and Punto besides its Absolut editions which the company produces along with Tata Motors.
The second exclusive dealership has been inaugurated in Thane. Balaji Autoworld was also inaugurated by Mr. Enrico Atanasio and covers an area of 6500 sq. ft of showroom and an additional 12,500 sq. ft of workshop area. The dealership is situated in the heart of Thane in a bid to cater to the cities customers to give them an experience of sales and service far beyond their expectations.
Enrico Atanasio said, “FIAT India views Thane as a very strategic market and the inauguration of an exclusive dealership is in accordance with our strategy to capitalise on this potential. We are confident that our association with Balaji Autoworld will play a crucial role in identifying the customer base and enhancing customer experience in Thane. With Balaji Autoworld, we are associated with a partner who has almost 20 years of experience and market knowledge of the automobile trade”
Mr. Shyam Sunder Jangid, Chairman, Balaji Autoworld said, “FIAT cars are prominent all over India for their performance and their engineering superiority. We are extremely proud to become exclusive dealers of FIAT Group Automobiles India Pvt. Ltd in Thane and we are confident of replicating world class dealership experience to the car buyers here.”
FIAT Group Automobiles India Pvt. Ltd (FGAIPL) is now hosting a two month Coffee Festival that is on until mid March, at the FIAT Caffe in New Delhi. Coffee lovers are in for a treat under the guidance of coffee Lavazza Baristas. The FIAT Coffee Festival will help revolve conversations around the brand in India. FIAT Caffes showcase group brands like Ferrari, Lancia, Alfa Romeo and Maserati, and in India the opportunity double with the presence of 2 FIAT Caffes. Of course, this week the Fiat Caffe in Pune has not been open for business.
Enrico Atanasio, MD of FIAT Group Automobiles India Pvt Ltd (FGAIPL) had this to say,“The launch of the Coffee Festival at FIAT Caffe is an integral part of our strategy to showcase our commitment to the Indian market. With the launch of the Coffee Festival, we are looking at promoting the Caffe as a classy but yet engaging hang out which will build a connect with the audience and entertain them while they sip and brew some authentic Italian coffee.”