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Fiat India sales continue to struggle despite Abarth launches

Fiat India sales struggle Nov 2015

Fiat India is in immediate need of a portfolio revamp.

There is no doubt that the Abarth Punto and Avventura have been launched as niche cars rather than volume spinners but their presence in the portfolio was expected to have a positive rub-off on the regular variants of the hatchback and soft crossover.

However, Fiat India sales continue to be awfully low. The product refreshments over the past few years and introduction of Avventura didn’t improve things as expected. If at all the Abarth offerings (595 Competizione, Punto and Avventura) have a positive effect on the overall sales, it’s yet to be realized.

In November 2015, Fiat India managed to sell only 501 units of both Punto and Avventura models (including the go-faster Abarth versions). The ailing Linea sedan added another 105 units in a feeble attempt to keep things moving. So in total, the Italian automaker managed to sell a paltry 606 cars in the country last month.

2016 Fiat Avventura Abarth

The launch of Abarth Punto and Avventura at an attractive price point didn’t quite manage to make a difference.

It doesn’t take a talented industry analyst to observe that Fiat India badly needs new products and it needs them now. Several delays in launching the Jeep brand in the country is making things worse for FCA. For the future, the company has announced expansion of its Ranjangaon plant which is jointly owned by Tata Motors to accommodate the new Jeep C-SUV.

The new Jeep offering in question is expected to enter production sometime in 2017 as an export oriented model but it will be extremely challenging for FCA to sustain in India till that point if it doesn’t promptly revive its mainstream product portfolio.

We think replacing the Linea with Tipo sedan and experimenting with the Kwid rivaling X1H (codename for new Brazil-spec small car) would be a good start.

Abarth Punto – Photos


About the author

Nithyanandh Karuppaswamy

Winner of national level automotive quiz competitions, Nithyanandh aka Nithz jumped into the blogosphere right after gaining a degree in Mechanical Engineering. Love for automobiles and an even greater drive to share his knowledge with the automotive community, Nithz is Deputy Editor at RushLane.

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  • Tej Pal Singh Saran

    guys never buy fiat i bought in 2010 when i was 24 , the dealers dont keep their spare part u have to wait for 10 to 15 days for it , ppl in service center are not even trained , you will smile when u buy fiat but u will cry when u need service for there product , go for any brand but fiat